Cameron Diaz joins Livia Firth's Green Carpet Challenge as she wears Stella McCartney 'eco dress' to Met Ball
18:51 GMT, 8 May 2012
Cameron Diaz took part in Livia Firth's Green Carpet Challenge at the Met Costume Institute Gala in New York last night.
The Bad Teacher actress looked stunning in a custom-made Stella McCartney gown created from organic, certified silk adorned with thousands of glass beads and crystal chain as she attended the annual fashion event at the city's Metropolitan Museum of Art.
Green Carpet Challenge founder Livia Firth said: 'Yet again the GCC has been given a window on the supply chain and incredible technical processes involved in producing fashion at this level, and Stella McCartney has allowed us to influence this process.
Green queen: Cameron Diaz wore a bespoke gown created by Stella McCartney in association with the Green Carpet Challenge. Made from organic, certified silk, the dress was festooned with thousands of glass beads
Detail: The intricate hand-made gown featured crystal chain detailing along with the glass beads
'Our next goal is to tackle the
sourcing of embellishment materials. Who knows, this time next year
every attendee at the Met Ball might be in a complete GCC gown – that's
As founder of the initiative, of course Livia Firth wore a dress that met her green credentials too, dazzling in a sumptuous Prada piece. Made to
conform to the GCC's criteria, the black panelled gown mixed certified
silks, tulle and chiffon with sustainably harvested ostrich feathers and
end-of-line British-made lace.
Her jewellery was by Monique Pean, her clutch by Donna Karan from her project Naturally Haiti.
Prada, Livia Firth tied in with last night’s launch of the major
fashion exhibition of 2012 at the MET, Schiaparelli and Prada:
Ethical: Green Carpet Challenge founder Livia Firth wore a custom-made Prada dress for the Met ball, while husband Colin Firth wore eco-friendly cufflinks
Jeweller Monique Pean also created Colin Firth’s studs and cufflinks for the evening, also conforming to the GCC criteria.
'Over the last three years, The Green Carpet Challenge has become an all consuming passion of mine,' Livia said.
This part of the fashion landscape is
so exciting because it’s genuinely revolutionary and relentlessly
positive. It is absolutely the right time to take the challenge up a
gear so we are working with our favourite world class designers and
actors as GCC ambassadors.
The designers involved in the creation of the Met gala outfits joined a
host of other fashion houses including Chanel, Gucci, Yves Saint
Laurent and designer Tom Ford to create original eco-friendly dresses to
be worn by stars on the red carpet during awards season and beyond.
LIVIA FIRTH'S GREEN CARPET CHALLENGE
Founder: Livia Firth is the brains behind the Green Carpet Challenge
Colin Firth's wife, Livia, is behind the Green Carpet Challenge, a movement to get film stars to be more environmentally friendly.
In December 2009, when Colin received a Golden Globe nomination for Tom Ford’s A Single Man, Livia elected to attend all red carpet events – including the Oscars – dressed solely in sustainable fashion.
She has stuck to the pledge ever since and is gradually encouraging others to do the same.
Her Green Carpet Challenge also involves targeting the fashion world's top designers and encouraging them to shrink the carbon footprint of their clothes – often by making the suits and gowns out of organic wool and recycled plastic bottles.
So far, the extraordinary roll call of fashion luminaries participating includes Giorgio Armani, Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Lanvin, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna.