Here comes the groom-zilla! Men splurge up to 1,000 on waxing, whitening and even LIPO ahead of big day
One in ten spend 800; one in 20 splash out up to 1,000 on grooming
One in 20 have lipo or nose jobs ahead of big day while same number has eyebrows plucked professionally
Stag-do spend reaches 682 per guest on average – with some spending 2k
16:56 GMT, 8 October 2012
The term 'bridezilla' is often used to describe brides-to-be who are determined to have the perfect wedding whatever the cost.
But while women pull out all the stops to look their best on their wedding day, British grooms are now giving brides a run for their money.
This male pre-nuptial pampering has given birth to a new generation of 'groom-zillas' who as well as going for the customary close shave and haircut, are going the extra mile, splashing out an average of 300 each on treatments including teeth whitening, waxing and liposuction.
So vain: Forget bridezillas – according to a new survey it is the grooms who spending the most on beauty treatments ahead of their big day
And for some men, it seems money really is no object with one in ten spending 800 to look their best and almost one in 20 breaking the bank with a 1,000 grooming bill.
According to the survey, almost a quarter of grooms admit they would have their teeth whitened before they walk down the aisle while one in six confess they would book a fake tan.
A further one in 20 say they will have their eyebrows plucked professionally or have a manicure and pedicure at a salon, while one in ten now consider a pre-wedding wax to be essential.
Even more extreme are the six per cent booking in for cosmetic procedures like nose jobs and liposuction to look picture perfect for their special day.
TOP TEN ACTIVITIES GROOMS SPLURGE ON
1. Hair cut (49%)
2. Professional cut throat razor shave (37%)
3. Teeth whitening (23%)
4. Fake tan (16%)
5. Waxing (11%)
6. Dance lessons (8%)
7. Plastic surgery including lipo, nose job, penis enlargement (6%)
8. Eyebrows professionally plucked (6%)
9. Manicure or pedicure (5%)
10. Dye hair (4%)
These metrosexual antics are lost on one in eight men, however, who admit they will be walking down the aisle au naturel – refusing to make any extra effort with their appearance.
It’s not just grooms enjoying some quality time and pampering either. Their best men are attempting to live up to their name – and in doing so are spending even more than the main man on beauty treatments to impress female guests and bridesmaids and to shine in the photos.
The average best man grooming bill stands at 318, with a fifth of best men splashing out 500 and one in six spending 800.
This not insignificant layout comes on top of the stag do, which costs an average of 682 per guest.
A lavish one in ten men even have their guests spend a staggering 2,000 on their pre-wedding bash.
Martin Roberts, Jacamo spokesperson, who carried out the research, said: 'A wedding is a special occasion and it seems that more and more grooms want to push the boat out and treat themselves to make sure they look and feel their best on the big day.
'The findings demonstrate how taking pride in your appearance is becoming just as important for men as for women.
'It’s no longer embarrassing or unusual for men to spend time and money on grooming, great clothes or pampering treatments.'