The Selfridges 'Elfridges: Department store hires stylish Santa's helpers to take the stress out of Christmas shopping
'Elfridges will help shoppers find presents, gift wrap them, carry bags and even hail taxis
Female helpers dressed in stylish Vivienne Westwood dresses
14:29 GMT, 23 November 2012
Shopping in central London can be a nightmare – and never more so than during the festive season.
But department store giant Selfridges have launched a bespoke shopping service to take the stress out of Christmas shopping. Meet Selfridges' 'Elfridges: the band of helpful elves dispersed around the Oxford Street store to make present purchasing more pleasant.
They will help shoppers with almost
everything, whether it's finding the perfect present, flagging down a
taxi or gift-wrapping your purchases.
These aren't just any elves, they are Selfridges Christmas 'Elfridges, dressed head-to-toe is designer gear
Known and loved for its high-end designer offerings, in true Selfridges style the store have decked out their helpers in the most stylish attire.
The boys are dressed head to toe out in dapper suits and bespoke bow-ties, while the girls look super chic in festive red Vivienne Westwood dresses.
Selfridges is known and loved for its festive decor and this year they are going all out
The 'Elfridges will help you with anything, from gift wrapping to carrying your bags and hailing taxis
The 'Elfridges will be working alongside the imaginatively named Favour Fairies, who will also help with duties such as carrying your bags for you.
They will also offer hot drinks to the clientele while a flash-mob choir of 80 festive fanatics and bell ringers will be popping up spontaneously around the store to help create some Christmas cheer; Christmas shopping has never been so fun.
To ensure you get the full 'Elfridges experience, book an appointment at selfridges.com.