Matthew McConaughey's model wife Camila Alves fronts new ad for Macy's… and was secretly already pregnant during the shoot
22:26 GMT, 27 July 2012
Camila Alves, new wife of actor Matthew McConaughey, is now the newest face of Macy's brand I.N.C, and has revealed she was secretly pregnant while shooting the campaign.
The Brazilian actress and model announced she was pregnant with her third child earlier this month, but she was actually already in the throws of morning sickness during the desert shoot.
The 30-year-old revealed to Fashionista: 'I found out I was pregnant a week
before the shoot. The I.N.C. people knew, but the crew, everyone else
didn’t and, you know, I was getting sick…'
Hidden baby bump: Camila Alves, new wife of actor Matthew McConaughey, is now the new face of Macy's brand I.N.C, revealed she was secretly pregnant while shooting the campaign
She also admitted to being amazed at how quickly other
models lose weight after giving birth, saying: 'How do you do that!'
She described her teaming with I.N.C., which will continue through 2013 and includes a multi-platform campaign including print and digital, as a fully-fledged 'partnership.'
Model mum: The Brazilian actress and model announced she was pregnant with her third child earlier this month, but was actually already in the throws of morning sickness during the desert shoot
The model explained how she has visited the headquarters and made an effort to 'understand the whole
process' of how the brand is produced, from clothes to its
forthcoming home line.
Macy's I.N.C International Concepts is said to
'concentrate on creating trendy and up-to-date sophisticated clothes
and shoes for the elegant women of today,' according to its website.
Brand ambassador: Ms Alves wearing I.N.C to the screening of husband Matthew McConaughey's new film Killer Joe
According to Fashionista, she was discussing the ins and outs of the brand with fellow revelers at last night's I.N.C International Concepts brand ambassador launch, quoting price points and expressing her amazement that the label is able to turn around inventory
every 30 days.
Proving that she is very much the brand ambassador for the line, Ms Alves wore I.N.C to the screening of her husband's new film Killer Joe earlier this week.
Ms Alves, who is pregnant with the Magic Mike actor's third child, already has her own line of handbags with her mother that she hopes to eventually grow.
She said: 'We have all kinds of stuff; we’re like mad scientists. It’s just about finding the right time to do it.'
The newlyweds, who tied the knot on their Texan ranch last month, met in 2007,
before Mr McConaughey proposed on Christmas Day 2011, revealed the news of their latest pregnancy via Twitter on July 4.
The 42-year-old actor wrote: 'Camila and I are expecting our 3rd child, God bless, just keep livin'.