Mary-Kate and Ashley Olsen become tennis footwear brand Superga"s creative directors

Superga gets the superstar treatment as Olsen twins become tennis footwear brand”s creative directors

9:26 AM on 13th September 2011

Olsen empire: Mary-Kate, right, and Ashley Olsen at the opening of New York Fashion Week last week. They hope to quadruple the sales of Superga in North America

Olsen empire: Mary-Kate, right, and Ashley Olsen at the opening of New York Fashion Week last week. They hope to quadruple the sales of Superga in North America

Supergas

The simple canvas designs come in a range of colours, not unlike Converse

Alexa Chung models for the Italian brand

Superfeet: Alexa Chung is a fan of the label, as are Katie Holmes, Liv Tyler, Sienna Miller – and now, the Olsen twins. The label will expand under their guidance