'Paying celebrities to sit on your front row I'd rather spend the money on the work itself!' Mark Fast on star-studded front rows and why Daisy Lowe is a dream to work with
16:30 GMT, 20 September 2012
He is the knit wit behind fashion's most versatile wooly creations and the designer who favours curvy girls over skinny catwalk minnies.
And after his impressive disco-ready spring/summer 2013 catwalk show this weekend, Mark Fast is on fire.
'I am happy with how it all went. I created what was intended and it was great. Fashion is all about having fun and that was certainly reflected in the show,' he said in an exclusive interview with MailOnline.
Mark Fast is the mastermind behind cool knitwear and updates the designs every season
As models paraded the catwalk donning bra tops and micro mini dresses with fine fringing swishing to the beats of Salt n Pepper's hit Push It, the audience were captivated.
But it was the subtle sight of industry favourite and wig-clad Daisy Lowe that caught people's attention.
Speaking about the inspiration behind the show, Canadian-born Fast said: 'It was an old school hip hop theme and the wigs created a stunning silhouette that encapsulates a strong woman.
'Daisy is a dream. She is a great person, has real character and a great body. She is wonderful to work with.'
His spring/summer 2013 show saw wig-clad models sashay down the catwalk to the hip hop beats of Salt n Pepper Push It
It was Daisy who stole the show, and Fast is a huge fan describing her as 'amazing to work with'
And with all eyes on British fashion this year, Mark continues to draw inspiration from the buzzing capital city.
'The Olympics put a great focus on London. It is the context of being in London that inspires work.
'When I think of London I think of Galliano and the Queen and all the raw experimental energy that the city reflects.'
Fast channeled this experimentation into his famous knitwear and while his favoured medium – yarns of wool,
silk, linen and cotton – has the potential to be limiting, it's his depth
of technique that makes his collections so versatile.
Fast would never pay celebrities to sit in his front row and fans including Kate Nash, Pixie Lott and Kelly Brook who are firm favourites took their seats
Fast used wigs to fit with the hip hop theme of his show, in which Daisy Lowe led the pack
'With knitwear, you just start with one thread and you are in control. It starts with yarn and then becomes a silhouette. It is a good way to mold inspiration,' he said.
Fans of his designs include Beyonce and Rihanna and his front row this season was not short of famous fans, Kelly Brooke and songstresses Pixie Lott and Kate Nash looked delighted with the styles before their eyes.
But as the joys of London Fashion Week focused less on the laborious designer efforts and more on the glamorous front row fashionistas, Fast maintains that he would never pay a celebrity to sit in his front row.
'I'd hope that the celebrity would come to my show because they are a fan of my designs but for some designers it's just the way they work.
'I would rather spend the money on the work itself.'