Backstage secrets: Marc Jacobs reveals how he GLUES shoes to models’ feet before they step on the catwalk
Naomi Campbell-style catwalk tumbles might guarantee headlines the next day, but most designers would rather the reviews talked about their clothes.
Which is why Marc Jacobs has hit on a novel way of making sure models don't lose their shoes on the runway.
The creative director of Louis Vuitton ensures his extravagant shows go to plan by gluing the models' shoes to their feet.
Firm footing: The battered foot of one of the models at Louis Vuitton's Spring Summer 2012 show… but can you spot the wig glue
Marc and his muses: Louis Vuitton's creative director with Victoria Beckham and Kate Moss
Recent Louis Vuitton shows have included everything from a dark, fetish-inspired show featuring Kate Moss smoking in hotpants, to a dream-like white carousel show – in part inspired by Rosemary's baby.
No expense is spared – Jacobs reportedly spent $1million on his nine minute show last spring, which included the wages of 35 make-up artists, 70 dressers and 50 hair dressers.
But it is unclear which of those roles was responsible for applying the wig glue… to the models' feet.
The show must go on: Louis Vuitton's SS 2012 show
The Sunday Times' Style magazine reports
that at the Louis Vuitton SS12 show last autumn, the teetering heels
models wore were stuck to the models' feet with wig glue.
It is apparently a bit of a nightmare to get the shoes – and the glue – off afterwards, but you are unlikely to find many models complaining.
Jacobs spends around three months preparing for each spectacular show. His spectacles always close Paris Fashion Week, so there is added pressure to make it extra special.
Don't want to see this again: A model went flying on the slippery runway at a Marc by Marc Jacobs show in February 2010
Coming at the end of a month of fashion shows in New York and London too, the models' feet are already battered and bruised by the other shoes they have had to wear – all the more reason to make sure LV's shoes are extra secure.
Jacobs' technique seems to be working. While Lindsey Wixson tumbled at Versace's show in September, the Louis Vuitton one went without a hitch.
And surely there cannot be a better excuse for models who want to walk off with a free pair of designer heels, than: 'I'm sorry but I can't get them off my feet.'