Madonna: Material Girl takes a gamble on new Truth or Dare fashion line


Material Girl plays Truth or Dare: Madonna takes a gamble on grown-up new fashion brand – which she”s launching with a fragrance

Madonna

Fashion empire: Madonna has announced the launch of a grown-up answer to her Material Girl line

The white stuff: An image of the fragrance bottle was released today - a minimalist, hexagonal bottle with gold cap and simple, geometric logo

The white stuff: An image of the fragrance bottle was released today – a minimalist, hexagonal bottle with gold cap and simple, geometric logo

Kelly Osbourne and Lourdes Leon

Teen favourite: Last week the star, with her daughter Lourdes Leon (right) launched a search for a new face for the brand, to replace Kelly Osbourne (left)