Made in Chelsea"s Cheska and Binky send sales of "vibrator" rocketing by 300%


Good vibrations: Made in Chelsea's Cheska and Binky send sales of 'vibrator' rocketing by 300%

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UPDATED:

14:57 GMT, 3 May 2012

It's pink, vibrates and, according to Cheska, 'it's fun' but Made in Chelsea's ditzy duo haven't been shopping at Ann Summers.

King's Road's finest were spotted using a new fitness device called the Shake Weight on a recent episode of the popular E4 show.

And the following day, Google searches for the gadget sky-rocketed and online sales rose by a staggering 300%.

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Good vibrations: sales of the Shake Weight rose by 300% after it was used by Binky and Cheska on Made in Chelsea

Good vibrations: Made in Chelsea's Cheska and Binky tried out the Shake Weight on the show and sent sales rocketing by 300%

The girls were filmed in lycra fitness gear working out with their Shake Weights in front of a fitness dvd and making some rather naughty gestures in the process.

The Shake Weight, also a favourite with glamour-puss and WAG Alex Curran (she hailed it the ultimate toning gadget after giving birth to her baby Lourdes), is said to banish bingo wings and to tone the chest and upper body.

It has previously featured on the Jonathan Ross show and also been demonstrated by celebrities including Dermot O’Leary and Holly Willoughby.

Dynamic Inertia: so that's what they call it these days

Dynamic Inertia: so that's what they call it these days…

Says Andrew Malcher, from the Shake Weight's distribution company, 'this has always been one of our most popular fitness items, with over six million sold worldwide. I’m not surprised the girls from Made In Chelsea like it – it’s easy to use and really effective but most importantly as Cheska says – it’s fun!’

The gadget encompasses a motion technology called “Dynamic Inertia” creating additional resistance during each movement which dramatically increases muscle activity.

It is said to tone the triceps, biceps, shoulders and chest in half the time of a standard weights session.

RRP 19.95 or 29.95 in pink, available from highstreettv.com

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