Mad Men: Fat Betty Francis feed takes Twittersphere by storm

'If there's three things I love it's Bugles, ice cream sundaes and ATTENTION!': Fat Betty Francis feed takes Twittersphere by storm

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UPDATED:

20:48 GMT, 3 April 2012

It has taken less than 24-hours for one Twitter user to create
the first 'Fat Betty Francis' account after the new-look character was unveiled
on Sunday night’s episode of Mad Men.

An unofficial Twitter account with the handle @FatBettyFrancis was launched
early yesterday. It has attracted almost 2,000 followers.

The account's Twitter feed, which appears to be updated by the
sports entertainment blog Tauntr.com, includes posts like 'So excited for TV
dinner night tonight! This is when I eat a different dinner for every food
related advertisement I see on the TV.'

Twitter hit: An obese Betty Francis, seen on the last episode of Mad Men, has sparked multiple Twitter accounts

Twitter hit: An obese Betty Francis, seen on the last episode of Mad Men, has sparked multiple Twitter accounts

The account's profile picture depicts Betty, played by
January Jones, at lunch during the new episode.

She is holding a teacup out to
a psychic who has asked to read her tea leaves.

Although Betty eventually breaks
down in the scene, the account's creators have comically tried to emphasise the
character's new habit for excessive consumption through the image.

The humour extends to the profile's user details also. It
reads: 'If there's 3 things I love it's Bugles, ice cream sundaes, and
ATTENTION!'

Fat Betty: The Twitter account has almost reached 2,000 followers and similar accounts have been created

Fat Betty: The Twitter account has almost reached 2,000 followers and similar accounts have been created

Bugles were of course the trendy corn-based snack food of
the mid-Sixties.

While Mad Men producers have demonstrated the series' time development
through fashion, it now seems that the more relaxed mid-Sixties approach to women's diets
is also being represented.

Other humorous tweets by 'Fat Betty Francis' include 'Good morning,
does anyone know if Doritos makes a breakfast cereal' and 'The only good thing
about Sally getting home from school is that I can smell the cafeteria on her
clothes.'

New appetite: Betty is seen munching on Bugles, a snack which was extremely popular in the mid-Sixties

New appetite: Betty is seen munching on Bugles, a snack which was extremely popular in the mid-Sixties

This is not the only Twitter account currently poking fun at the
character.

TOP FIVE FUNNIEST FAT BETTY FRANCIS TWEETS

As conceived by @FatBettyFrancis:

'Henry is never on my side. At least I don’t think he is… I can’t turn my neck that far''I miss Glen… He always had candy''Can't stop thinking about those dancing beans from Peggy's Hienz [sic] commercial''Did somebody say Bugles''I never understood when Don talked about his “liquid lunch.” How do you turn a footlong sub into a liquid'

Another one, which bares the handle @_FatBetty, has used the
colourful Bugle packaging as a repetitive background image.

While it has failed
to attract the same amount of attention as the other account – @_FatBetty only has
150 followers – creators have sparked further giggles.

The user’s account details read: 'It’s not my fault. It’s my
thyroid.'

This refers to the health scare Betty experienced in the episode after she found a lump on her thyroid.

Tumblr, the picture blogging website, also seems to have been swept up
in fat Betty mania.

A page called Fat Betty Francis features junk food brand
advertising from the Sixties as well as an image of an obese Barbie doll in a nightgown.

Mouth-watering images of junk food, like ice cream, have also been included on the page.

One particularly funny post includes a Sixties advertisement for 'facial exercises.'