Macy's reignites shoe floor war as it takes on Saks Fifth Avenue with new claim of world's largest shoe department
18:15 GMT, 14 August 2012
Macy’s flagship Herald Square store is creating the world’s largest women’s shoe department, which will be filled with over 280,000 pairs of shoes.
The $400million redesign will push the legendary shoe floor at Selfridges down to second place, and rival Saks Fifth Avenue, which launched a footwear department several years ago with its own ZIP code.
The new 39,000-square-foot department, while boasting twice the amount of its previous shoe stock, will also add 430 new shoes-only employees to give the store a
more organized, as well as upscale, feel.
Bigger and better: The new 'world's largest' shoe department at Macy's Herald Square is 39,000 square feet of retail space, which holds 280,000 pairs of shoes
New and improved: Macy's renovated shoe floor will be divided up into completely different shoe zones, including big brands, better-priced brands, fashion forward, designer and athletic
Terry J. Lundgren, explained the makeover to WWD,
saying it is part of wider strategy to keep customers coming back.
She said: 'The most direct route to a woman’s heart is often through
'Loyalty starts with the shoe department. Once you get a woman in a shoe, it’s over.'
The three-year storewide renovation will
include a new table-service restaurant, a mobile app to guide customers,
and Macy’s-branded, paved sidewalk 'welcome mats' at every entrance.
Employees will also use iPod Touches
for transactions and quick product retrieval, ensuring that they will
never have to leave your side.
Macy’s isn't the only Manhttan department store hoping that by increasing
customer satisfaction with a new shoe mecca, they can build a loyal
clientele for the store’s other categories.
Saks Fifth Avenue: Renowned for its legendary shoe department, which even has its own zip code: 10022, the floor has recently launched more contemporary brand options in order to keep up with Macy's competition
Barneys New York: The store launched a shoe floor just last month, where men's and women's styles are paired together
Selfridges: Knocked down to second place, the department store contains 35,000-square-feet of footwear retail, 4,000 less than the new Macy's revamp
Barneys New York, Saks Fifth Avenue, Lord & Taylor and Bergdorf
Goodman have all gone through a shoe department frenzy, amping up their products and departments.
However Macy's, with it complete overhaul, looks set to lead the competition.
The new shoe floor, 4,000-square-feet
bigger than Selfrigdes', which held the previous title for biggest
footwear department, will include different zones, each with their own
look and feel, including 'big brands' like Coach and Michael Kors; and
'fashion forward' with labels Rachel Roy and Dolce Vita.
The company also plans to restore its Memorial Entrance on 34th Street and preserve 42 of its historic but rickety wooden escalators
Mr Lundgren said: 'While we will be creating a modern, customer-centric shopping experience for customers at Herald Square, we also will be careful to preserve and restore the historical integrity of this landmark building.'
TOP THREE: COMPARING THE BEST SHOE DEPARTMENTS IN THE WORLD
How do the footwear floors in Macy's, Saks Fifth Avenue, and Selfridges compare Saks may have its own zip code, 10022, but its square-feet dedicated to shoes is nothing compared to Selfridges, and now Macy's.
Macy'sSaks Fifth AvenueSelfridges
Number of shoes in stock online
Most expensive heels
Top designer brands
Coach, DKNY, Michael Kors
Valentino, Gucci, Givenchy
Yves Saint Laurent, Lanvin , Marni
Square feet of space dedicated to shoes