Luisana Lopilato on set for the new Ultimo campaign photoshoot


Behind the scenes peek at Luisana Lopilato on set of Ultimo's Valentine's day lingerie photoshoot

She is the beautiful blonde Argentinian actress who married Michael Bubl in a ceremony last year.

And as of October 2011, she has been the new face – and body – of Ultimo lingerie.

Tonight, the official new campaign starring Argentinian model Luisana Lopilato will be unveiled. The latest photographs will show Luisana modelling the lingerie collection that will launch ahead of Valentine's day, which without revealing too much, is a line of charming, romantic, feminine pieces.

Ahead of the launch though, MailOnline has secured a glimpse of some behind the scenes photographs taken at the shoot that reveal some of the preparations that went on.

Posing up: Luisana has her blonde hair styled as the production team tweak the lighting

Posing up: Luisana has her blonde hair styled as the production team tweak the lighting

Finishing touches: Luisana Lopilato on the set of the latest Ultimo campaign photoshoot

Finishing touches: Luisana Lopilato on the set of the latest Ultimo campaign photoshoot

Renowned snapper Dan Kennedy took the
shots, at a studio location in Vancouver, Canada, near to the hometown
of Luisana's Canadian husband.

In the behind-the-scenes
photographs, Luisana has her hair tended to, while close-up shots show
rails of shoes waiting to be tried on and rows of bras and knickers to be modelled.

Ultimo's founder and CEO
Michelle Mone OBE personally picked Luisana as Ultimo's new cover girl
after seeing photographs from her wedding day with Michael Bubl.

Michelle
admits that she became so fixated on having Luisana as her new Ultimo
girl that she would not rest until she had tracked her down.

Natural beauty: Away from all the lights, Luisana is still fresh-faced and pretty

Natural beauty: Away from all the lights, Luisana is still fresh-faced and pretty

Bra wardrobe: A selection of lingerie chosen for the shoot

Bra wardrobe: A selection of lingerie chosen for the shoot

Actress Luisana 24 – who has more than a
million followers on Twitter – helped to spark a 34 per cent increase in sales in
December last year when the brand's winter campaign featuring her image was unveiled in the
run up to Christmas.

Michelle Mone said at the
time: 'This year we have unveiled some amazing images designed to best
showcase our collections and it has been fantastic to be involved with
some incredible women.'

'Signing
Michael Bubl’s wife Luisana is one of our biggest international stars
and the response we have had has been phenomenal.

'It took me a long time to get her but I refused to give up.'

Luisana is in good company as the face
of Ultimo – she joins an illustrious line of fellow Ultimo girls
including Helena Christensen, Penny Lancaster, Rachel Hunter and Kelly
Brook.

The lingerie will be set off perfectly with a selection of stilettos

The lingerie will be set off perfectly with a selection of stilettos

Ultimo is available at www.ultimo.co.uk and Debenhams stores nationwide.