From runway to railway: Louis Vuitton packs models on the LV Express for ad campaign
11:06 GMT, 12 June 2012
Louis Vuitton's fall 2012 ad campaign picks up where its Paris Fashion Week show left off, aboard an LV Express steam train.
Harking back to the enchanting and glamorous era of high-class train travel, Steven Meisel shot a cast of up-and-coming models on the luxury steam train for the latest ad.
Mackenzie Drazan, Marie Piovesan, Franzsika Mller, Julia Nobis, Ros Georgiou, Marina Heiden and Elena Bartels donned the label’s latest outerwear, eye-catching bags and over-sized, feather embellished hats with Louis Vuitton luggage to complement the look, of course.
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The Louis Vuitton Autumn 2012 advertising campaign reveals elegant models aboard a luxury steam train
The ad takes inspiration from the label's March fashion show which saw a fully functioning navy and gold steam train grace the platform-built catwalk.
The crowds were seated in a marquee, erected in one of the larger courtyards of the Louvre, and watched on as, one by one, each of the 24 models stepped out unveiling Marc Jacobs’s autumn/winter range for the French label.
Guests were astonished by the spectacle of the steam train and the invitations issued in the guise of luggage tags were the only clue of what was to come.
The fashion show resembled the Orient Express – a journey back to the glory days of luxurious and elegant rail travel (file photo)
A train carrying models enters a marquee, erected in one of the larger courtyards of the Louvre, before Louis Vuitton's collection by U.S designer Marc Jacobs was unveiled
The show harked back to a time when train travel like that aboard the Orient Express was reserved for the upper class and their clothes resembled their wealth in a more gracious, elegant age of travel.
'We're imagining the romance of a better time,' said Jacobs, 48, backstage.
'Whatever you try, clothes never really live in the past. They are worn now so they are modern, with a modern take.'
Longtime Jacobs fan, Sarah Jessica Parker, was among the lucky few seated in the front row.
'It's just sumptuous, and what a spectacle,' said French actress Catherine Deneuve stepping onto the carriage after the show.
latest Louis Vuitton collection proves how the label is setting about
recapturing a bygone era when people dressed elegantly for travel with
various styles of suitcases.