Double discount: Lord Sugar fires Gabrielle Omar and Stephen Brady on The Apprentice after they fail to secure website deals
22:08 GMT, 23 May 2012
After a unique task which had the teams searching out competitive discounts for a daily deals website, Lord Sugar fired two budding business partners.
Both Gabrielle Omar and Stephen Brady were sent packing after failing to impress on the difficult task.
After surviving by the skin of his teeth last week, Lord Sugar made Stephen project manager of team Sterling and explained they had one day to get knock down prices for the website.
Going home: Gabrielle Omar and Stephen Brady were both fired on tonight's episode of The Apprentice
Fighting for survival: Ricky, far left, was doing a lot of talking in the boardroom and avoided being fired by Lord Sugar
Jade led her team Phoenix to victory having had two deals accepted by the website, with overall total sales of 14,563.00.
Sterling fell well behind them and although they had three deals accepted by the website, they only sold 6,440.00 worth of units.
Stephen impressed Lord Sugar with his team’s strategy to focus on getting multiple deals and the Amstrad boss said: 'That’s smart, I’ve got to tell you, that’s smart.'
The battle field: Ricky and Stephen were involved in a lot of arguing in the boardroom as they fought for survival
Bad group: The trio made up team Sterling and although they secured more deals, they failed to sell on the daily deals website
Winners: Team Phoenix, led by Jade, had one extra member but managed to double the amount of deals sold on the website
Jade is prompted to admit that her team had played things differently and she said: 'That wasn’t my strategy; I was very much focused on the fact that we needed quality rather than quantity.'
After Tom and Adam detailed the deals that they made, which included a candle set, Lord Sugar was left concerned and said: 'I’m a bit worried about your assessment of a good deal, quite frankly.'
Despite his reservations, Phoenix were crowned winners and were rewarded with a trip to Cliveden, where they enjoyed afternoon tea.
On your marks: Lord Sugar was given advice on the teams by his two helpers Karren Brady and Nick Hewer
The strategy: Jade wanted her team to go with quality and not quantity when it came to securing deals
Whilst one team is treated, Sterling head to the Losers Cafe with a warning from Lord Sugar that despite Stephen’s wager, he is going to judge them all equally and fairly when deciding who was responsible for the failure of the task.
However both of Stephen’s fellow team members, Gabrielle and Ricky, make it clear they feel the loss was his responsibility.
Back in the boardroom, Lord Sugar tells Sterling he was originally impressed with the amount of deals they had arranged, but most of them had not come off well.
Sparkling: Stephen and Gabrielle tried hard to haggle a deal with a dentist who also offered a teeth whitening service
Time waster: Ricky was told off by Lord Sugar for spending too much time at one restaurant without getting a deal done
He questions Ricky as to why he didn’t ask for more deals at the restaurant and Ricky admitted that he made, 'a grave, grave mistake.'
He then addressed Gabrielle and Stephen, questioning their understanding of the fact that the deals had to offer quality, unique, experiences.
Stephen quickly blamed the decision to opt for a fish pedicures deal on Gabrielle, which she admits.
He also blamed the rest of his team for why they didn’t visit the health spa, and said: 'I got resistance on both sides that it was not a good idea.'
Cooking on gas: Jade got fewer deals but made sure that her team booked quality experiences for the website
Deal breakers: Jade led by example and ensured that Team Phoenix secured some great deals to win the task
Next, Lord Sugar told Stephen that, in his opinion, although Ricky made a couple of mistakes he brought in most of the money, whereas Stephen and Gabrielle were, 'running around like a couple of headless chickens.'
The trio are told the leave the boardroom so that Lord Sugar can discuss them with Nick and Karren.
Unfortunately for Gabrielle and Stephen, Karren didn't rate them highly and said they were, 'equally as bad as each other throughout the task. It was unstructured, it was chaotic and it lacked any sort of direction.'
Home and dry: Team Phoenix won the task despite finishing with fewer deals
Sweet victory: The winning team were treated to a high teat afternoon with cakes, scones and desserts
Back in the boardroom, Lord Sugar asked the candidates who they thought is responsible for the failure of the task and Gabrielle and Stephen blame Stephen.
After the candidates told Lord Sugar why they shouldn’t be fired, he delivered his final verdict.
He said: 'Ricky – I must admit you did sell some stuff here but also you made, what I consider, a belligerent decision not to go to the spa, which I think was a very very serious mistake.
Not impressed: Lord Sugar acted quickly and fired Gabrielle first before telling the two remaining candidates that they weren't safe
Game over: Gabrielle and Stephen were sent packing after being fired on week 10 of The Apprentice
'Stephen – you leapt across that table, virtually, saying ‘please make me the Project Manager. I will win’, and you haven’t won, it’s as simple as that. There was an air of panic that I can detect.'
He continued: 'Gabrielle, I don’t think you contributed much in this task at all, to be honest with you.
'I’d just like to reiterate that it’s the person who I feel is most responsible for the lack of contribution in the task that leaves, and on that basis I’ve got to say that Gabrielle, as nice a person that you are, it is with regret that – you’re fired.'
Marching orders: Stephen walked out the boardroom and left Ricky by himself
Not content with one person being axed, Lord Sugar added: 'There’s no smoke without fire. Stephen – you asked me for the chance to be the Project Manager, I gave you the chance.
'You told me you were going to win, you didn’t win, you lost. On that basis I’ve made a decision, and that is that – you’re also fired.'
Pondering: Stephen reflected on his loss in the taxi and wished he could turn back time
Down but not out: Gabrielle vowed to be successful in her own businesses and prove to everyone that she could have won
A nervous looking Ricky is sent back to the house as his former team mates jump in separate cabs.
As she was driven away, Gabrielle commented: 'Plans for me now are really just to get to grips with the businesses I already have and to make them a success and show everyone that behind this smile there is a brain and I’m going to go far in life.'
Meanwhile in another black cab, Stephen reflected: 'I only wish I could turn back time and if I could I would have stuck to my gut feeling.'
The one that got away: Ricky returned to the house alone and was greeted with open arms by Jade