Lord Sugar called me bossy, now who"s the boss! Last years finalist Zoe Plummer reveals how her brush with the boardroom changed her life

Lord Sugar called me bossy – now who”s the boss! Zoe Plummer on how her brush with the boardroom changed her life

10:28 PM on 21st October 2011

Success story: Zoe Plummer is now running Victory Vintage, a clothing store she co-owns with her 26-year-old sister Rebecca

Success story: Zoe Plummer is now running Victory Vintage, a clothing store she co-owns with her 26-year-old sister Rebecca

SO, WHAT HAPPENED TO THE OTHER FINALISTS Kirsty Cleaver

Tim Ankers

Arjun Rajyagor

 Zoe on the show last year

Zoe on the show last year

THIS YEAR’S YOUNG GUNS

GBEMI OKUNLOLA, 16, from London, has already started her own clothing line. ‘If I believe what I’m saying is right, I will argue until my full opinion is heard.’

From left: James McCullagh, Harry Hitchens, Zara Brownless, Mahamed Awale, Hannah Richards, Ben Fowler, Elizabeth Magee, Harry Maxwell, Karren Brady, Lord Sugar, Nick Hewer, Lewis Roman, Hayley Forrester, Haya Al Dlame, Gbemi Okunola

From left: James McCullagh, Harry Hitchens, Zara Brownless, Mahamed Awale, Hannah Richards, Ben Fowler, Elizabeth Magee, Harry Maxwell, Karren Brady, Lord Sugar, Nick Hewer, Lewis Roman, Hayley Forrester, Haya Al Dlame, Gbemi Okunola

JAMES MCCULLAGH, 17, from Northern Ireland, is passionate about economics. ‘I have integrity, but when integrity gets in the way of winning, it goes out the window.’

HARRY MAXWELL, 16, from Oxfordshire, already runs three businesses. ‘In terms of my intellect, self-motivation, confidence, and business instinct for my age, I am unrivalled. I have an entrepreneurial gift waiting to be unleashed and harnessed.’

HARRY HITCHENS, 17, from Brighton, runs his own photography business. ‘I don’t aim low ever, what are you going to gain from that I aim high and I get there because I’m determined and ruthless.’

MAHAMED AWALE, 16, from London, started working by selling TV satellite systems. ‘I have so many abilities and so many talents. I want to prove what an entrepreneurial person I am.’

LEWIS ROMAN, 16, from Merseyside, has worked in a hair salon. ‘I’m not arrogant or backstabbing, just a great guy.’

BEN FOWLER, 16, from Birmingham, started his own gardening business in 2008. ‘I’m an ordinary lad who wants to do the best, not just for myself but for everyone.’