Dispatches from the front row: Samantha Cameron graces London Fashion Week at Christopher Kane and Erdem's shows alongside Anna Wintour and Alexa Chung
20:39 GMT, 17 September 2012
Being the former creative director
for a luxury leather goods brand Smythson and ambassador to the British
Fashion Council, it's no surprise Samantha Cameron takes her role as
first lady of fashion extremely seriously.
And for her first London Fashion Week appearance she graced the front row of Christopher Kane as models paraded down the catwalk in a Frankenstein inspired show.
The Prime Minister's wife was spotted wearing a knee length Michael van der Ham dress in a melange of blue hues which she donned with a fitted black waist belt and classic black shoes.
Scroll down for videos
Ready for the show: Samantha Cameron took her seat on the front row at the Christopher Kane show today, one of her favourite designers
Swapping notes: Samantha talked to Vogue Editor Anna Wintour following the Christopher Kane show
Mrs Cameron has long been an ardent fan
of Christopher Kane's collections, wearing his designs on numerous
occasions in the past.
seemed delighted by today's show, smiling and laughing as she took in the almost Gothic collection.
Models strutted down the catwalk wearing mugler shoulders and embossed roses on white leather biker jackets.
Stylish: Samantha wore a knee length Michael van der Ham dress in blue hues with a fitted black waist belt and classic black heels
Pretty in pink: A palette of bubble gum pinks was seen at the Christoper Kane show
Frankenstein inspired: There were gothic elements to Kane's range including this pink dress with a tape effect, left, and monster print vest
Candy-shaded ruffled iridescence gave way to gorgeous sugar-spun sparkles and as ever, he managed to add a fresh twist.
The colour palette was one of bubble gum pinks with gaffa tape and plastic bolt marks.
Samantha then dashed to the front row of Canadian-born, British-based designer Erdem (the label
chosen by the Duchess of Cambridge for her debut outfit on her Canadian
tour with William).
Other celebrities who took up seats on the much-coveted front row included Vogue editor Anna Wintour, Alexa Chung and Laura Bailey.
Making the most of fashion week: Alexa Chung also attended the Christoper Kane show and like Samantha, moved on to the Erdem show afterwards
Alexa sat with Laura Bailey on the front row of the Erdem show
Approval: Samantha applauds as the Erdem models pass by in floaty floral dresses
On the Duchess next Catherine is a fan of Erdem's clothing
Flower power: Floral prints were prominent in the Erdem designs
Apt setting: Lace appliques were order of the day at Erdem's show in Manchester Gardens
Impressive: Chunky block heels were donned in the dome style catwalk which revelers dubbed as one of their favourite shows
Samantha and Anna were spotted chatting and laughing following the show.
lace appliques, pastel block heel platforms and fluorescent plastic
laces were key themes at the show as well as snakeskin and studding
Classic, feminine shapes in soft sunset colours were shown off before the eyes of fashion's biggest fans.
THE FIRST LADY OF FASHION
The PM's wife stands head and
shoulders above other politicians' wives in their anodyne skirt suits.
Never afraid to experiment with colour and print, Mrs Cameron also
champions British brands – and often relatively unknown or up and coming
brands that are yet to make the mainstream.
Designer looks: Samantha in a Christopher Kane printed skirt, left, and Burberry teal dress
Erdem, Jonathan Saunders and
Christopher Kane are particular favourites, as well as Burberry and, of
course, luxury accessories brand Smythson, for whom Samantha Cameron
works in a part-time consultancy role.
helps, of course, that SamCam's sister Emily Sheffield holds a senior
role at Vogue magazine, meaning she too has her finger firmly on the
Her latest fashion interest is a charitable one and with the help of eBay she will be donating the elegant teal Burberry dress, which she wore to the Royal
Wedding to Save the Children.
The charity has joined forces
with eBay UK and the British Fashion Council to launch #bidboutique, the
charity's first ever online designer store, which will stock an
exclusive selection of the hottest fashion and accessories.
AND ELSEWHERE AT LONDON FASHION WEEK…
First up this morning was Pringle of
Scotland and it was a relaxed event in the Roosevelt suite at Brown’s
Hotel, with the collection presented on rails for close inspection by
buyers and fashionistas alike whilst models walked around the bustling
The result was a beautiful collection
of soft knitwear (all made in Scotland, of course) in hues of sherbet
lemon, pale blue and dusty pink, jade and citrine.
Pringle of Scotland's show was relaxed and intimate while models walked around a bustling room, scroll down for video footage of the collection
The Pringle collection featured soft knits in bright pastels and metallic colours
Olivia Palermo and David Gandy were
on hand to witness Antonio Berardi follow Mary Katrantzou and Peter
Pilotto's lead with graphically-cut and sever-silhoutted designs at his
spring/summer 2013 show this morning.
Sequins and beads from cerulean to
neon pink scattered the catwalk in geometric style. Splashes of cobalt
blue, khaki green and cream were the colour staples and tunic-style tops
and statement jackets were in force.
Olivia Palermo and David Gandy took their seats at Antonio Berardi's show
Sequins and beads from cerulean to neon pink scattered the catwalk in geometric style
Olivia Palermo arriving at the Antonio Berardi catwalk show today wearing a khaki leather skirt and casual long-sleeve top
Michael van der Ham, the Central Saint
Martins and Fashion East alumni, offered his signature cut-and-collage
aesthetic on cute dresses and collared shirts in a variety of soft
watercolour florals with heavy print detailing.
Pixie Lott and model boyfriend Oliver
Cheshire took the front row for David Koma's tennis-themed catwalk show
where the models wore tennis dresses and had net-printed nails and
bright white eyeliner to reflect court-side style.
Models showcased chic floral designs on the catwalk by Michael van der Ham
The catwalk show took place at The Topshop Venue and Pixie Lott and Oliver Cheshire were on the front row
Watch video of Pringle of Scotland's show below…
Watch Christopher Kane's runway show