Fashion forward: SamCam ditches conservative trouser suits for striking skirt as she promotes British designers
Samantha Cameron often lights up the front row at London Fashion Week – despite her tendency to wear dark trouser suits.
But when hosting a reception for the world's top designers, models and other fashion executives at Downing Street last night, she obviously realised she needed to up her game.
So the first lady of fashion picked a bright pink and blue Roksanda Ilincic outfit to ensure she really stood out from the crowd.
Best of British: Samantha Cameron poses with, from left, Caroline Rush, Chief Executive of the British Fashion Council, designer Mary Katrantzou, designer Roksanda Ilincic, designer Sir Paul Smith, Ambassador for the British Fashion Council Samantha Cameron, Natalie Massanet of Net-a-Porter, designer Anya Hindmarch and Danielle Crook of Vodafone
Another first lady: The fashionable women posed in front of a pictute of Margaret Thatcher, who was also famous for wearing bright colours
The bright pink top was nipped in at the waist with a simple silver belt, showing off SamCam's enviably thin waist. The floor-length skirt contained striking pink and turquoise panels.
The outfit's designer, Ilincic, wore a simpler purple number – but with a ruffled hemline similar to the one of the Victoria by Victoria Beckham dress worn by Natalie Massanet of Net-a-Porter.
Samantha Cameron – who was also joined by Anna Wintour, Sir Philip Green and Sir Paul Smith – used the evening to call on homegrown designers to manufacture clothes in Britain.
She clearly takes her role as ambassador to
the British Fashion Council very seriously and said that as the eyes of the world are on
Britain in 2012, there is 'momentous' opportunity to enhance the 21
The Prime Minister's wife also said that British fashion is 'part of the future of our economy' at a reception to mark the end of London Fashion Week.
Fashion royalty: Anna Wintour (left) and Topshop's Sir Philip Green with his socialite daughter, Chloe, wearing Mary Katrantzou at Topshop
She added: 'This last week has shown
us that British fashion is no longer just about strong creativity, it's
about strong business too.
fashion is about innovation and daring to be different, all of which we
are proud to show to the world during London Fashion Week.
unique qualities also make British fashion a great industry, an
industry that contributes twice as much to our GDP as the car industry,
an industry that makes nearly 21 billion a year for our country.'
From left: Laura Bailey, Poppy Delevigne and Maria Grachvogel at Downing Street last night
Highlighting the importance of The UK fashion industry, Samantha Cameron posed with some high flyers and rising stars including Topshop darling Mary Katrantzou, Roksanda Ilincic who designed her outfit, Sir Paul Smith, Natalie Massanet of Net-a-Porter, and Anya Hindmarch.
She added: 'Fashion is part of the future of our economy and this Olympic year when the eyes of the world are on Britain as never before. There is a momentous opportunity to take the commercialisation of the British Fashion Industry to a whole new level.
'If we are really serious about making British fashion everything it can be, we need to make 2012 the year that we focus on the next generation of production talent, every bit as much as we focus already on harnessing fantastic design talent, so increasingly we don't just design it in Britain, we make it in Britain too.'
SamCam style: The first lady of fashion looking more conservative at the Alexander McQueen (left) and Christopher Kane shows
The UK manufacturing sector has dwindled in the last three decades, as British industries – including textiles, electronics, toys and cars – have all moved their manufacturing bases outside of the UK to improve production costs.
But with Stella McCartney and Alexander McQueen returning to their home town this fashion week after years of shows abroad, now really is the time to celebrate British fashion.