Not so sweet: Sadie Frost's 11-year-old daughter Iris shocks with a very rude 'love hearts' dress at Vivienne Westwood show
At first glance it appears to be a sweet dress – very age-appropriate for an 11-year-old.
But on closer inspection, one wonders what Sadie Frost was thinking when she allowed her daughter Iris to leave the house wearing an outfit that declares 'drop dead', 'drink poison', 'eat sh*t' and a plethora of even more X-rated messages.
Iris, Frost's child with Jude Law, sat front row wither her mother at the Vivienne Westwood show at London Fashion Week on Sunday.
Mother daughter day: Sadie Frost brought her 11-year-old daughter to the Vivienne Westwood Red Label show at Goldsmiths Hall today
Hardly child-friendly: Iris' love hearts dress had some very rude messages
The celebrity offspring teamed her dress with white lace tights and a ripped blazer as she sat snapping pictures of the models on her iPhone.
Sadie wore a bright orange cardigan with a lace blouse for the presentation and chatted to her daughter and admired her pictures throughout the show.
It is unknown if the 46-year-old mother-of-four was actually aware of the rude message on the love hearts dress, and a spokesperson is yet to respond to Mail Online's request for comment.
In 2002 Iris, then aged two, was rushed to hospital after swallowing part of an ecstasy tablet at a children's birthday party.
The pill had been left on the floor of Soho House, when the party was held.
Also bringing their daughter along was Heston Blumenthal, who posed before the catwalk show with his teenager Jessica.
Unlike Sadie, Heston was unable to blag another seat in the VIP section on the front row, so was forced to sit without Jessica.
Other celebrities in attendance were Jo Wood, in a plunging red gown, Gizzi Erskine, Rita Ora and Gabriella Cilmi.
Somewhat bizarrely, the designer admitted at the Red Label show that she does not like some of the clothes in her collections.
Dame Westwood said the rise of disposable fashion means people look too similar. Speaking
before the show, she said: 'In history people dressed much better than
we do today. If you saw Queen Elizabeth it would be amazing, she came
from another planet. She was so attractive in what she was wearing.
People have never looked so ugly as they do today regarding their dress.
Happy snapping: Iris took pictures on her iPhone as she sat front row with her mother
Fashion fans: Sadie and Iris sat front row alongside Rita Ora, Mary Chartis and Heston Blumenthal
are so conformist, nobody is thinking. We are all sucking up stuff, we
have been trained to be consumers and we are all consuming far too much.
'I'm a fashion designer and people think what do I know but I'm talking about all this disposable crap.
I'm saying buy less, choose well, make it last. Everybody looks like
clones and the only people you notice are my age. I don't notice anybody
unless they look great, and every now and again they do, and they are
Dame Vivienne said delegating some of her designs means sometimes she ends up being unhappy with how they look.
Bring your daughter to ready-to-wear day: Heston Blumenthal also brought along his daughter Jessica
I said I don't even like some of my clothes. I like the stuff going out
now but you have to be very careful, when you delegate stuff things can
escape from you and become not very good. You have to watch that.'
fashion designer's latest collection, which she showed at My Beautiful
Fashion at Goldsmith's Hall, central London, was met by rapturous
applause from the audience.
Dame Vivienne said her Red Label was fundamentally very British.
'We can't help being British, even if we wanted to we couldn't be. We always see things through British eyes.
Daring and demure: Jo Wood wore a red gown with a plunging neckline while Rita Ora covered up in a blue suit
is the most cosmopolitan country in the world, we are left with this
mix of people, a mongrel nation but even if I was inspired by Africa or
North Pole it would always look British, it's just a way of putting things together and a 'don't care' attitude about clothes.
'The way we put things together is laid back and eccentric.'
asked about the resurgence of punk in fashion, the designer, who is
regarded as the godmother of punk, said: 'I have no interest whatsoever
if it is resurging, except to say I think it's healthy for kids to latch
on to that kind of thing and they can look great.'
The show was in support of the Environmetal Justice Foundation's No Place Like Home campaign for climate change refugees.
Pinstripes: Gizzi Erskine and Zara Martin (left) and Gabriella Cilmi both attended
Less Punk, more polished : Vivienne Westwood delivers a very 'British' show
Doyenne of British fashion, Vivienne Westwood is one of London's hottest tickets this week – with a front row to prove it.
But having turned 70 last year, it seems the Queen of punk's outlandish designs have toned-down somewhat.
Perhaps more committed to her ecological pursuits – the designer has raised 1.5m for Cool Earth in just a few months – Vivienne places less onus on making a statement on the catwalk.
The first model appeared in a raincoat and headscarf similar to those worn by the Queen.
Signature pinstripes and tartan were evident throughout but made way for geometric prints and evening gowns fit for loyal fan Helena Bonham Carter.
The collection also featured tailored
tartan suits, taffeta evening dresses and smoking jackets with the
models sporting African body paint.
Silhouettes were simple, elegant with draped ruching and nipped-in waists.
The feel was kept 'Westwood' with body tattoos, scribbled across the hands, legs and arms.
Quintessentially British: Vivienne Westwood's designs this season were more low-key than usual
Classic tartan tweeds were offset with feminine silhouettes and given an edge with body tattoos
Westood, who has raised 1.5m for Cool Earth, is one of London's hottest tickets