Feminine frills and pretty pussybows: Alexa, Nicola and Pixie lead the very fashionable front row at Topshop show
They're famed for their alternative senses of style, but the fashionable front row at Sunday's Topshop Unique Autumn/Winter 2012 catwalk show today was filled with some very ladylike starlets.
Alexa Chung ditched her androgynous look for feminine frills, Pixie Geldof went demure in a midi-length shirt dress, while Nicola Roberts was pretty in a pussybow dress.
The front row regulars were joined by model Poppy Delevigne (equally ladylike in polkadots and tweed) and rather more edgy Jameela Jamil and Laura Carmichael.
Star-studded: Alexa Chung, Pixie Geldof, Poppy Deleivigne, Laura Carmichael, Nicola Roberts and Jameela Jamil made up the very fashionable front row at the Topshop Unique show at London Fashion Week on Sunday
Ladylike: Nicola wore a pretty dress with black satin pussybow, Pixie was demure in a utility-style shirt dress, while Alexa wore a frill-neck blouse
Girls Aloud star Nicola teamed her white dress and black satin pussybow with black studded platform heels. The singer wore her blonde hair with dark roots in a sleek straight style.
She said of the collection: 'I absolutely loved it, there was so much quality in the fabrics. It looked really expensive in the silks and the velvets.
'It's easy to wear. Designer can be daunting but Topshop is so easy, there's a piece for every girl out there, they always get it right. I loved the winter coats, the jumpers, the two-toned fabrics.'
Polka dots and prints: Poppy Delevigne looked chic in blue polka dot trousers, while Olivia Palermo stood out in her colourful ensemble
American reality star Olivia Palermo wore spring's colourful trend with a bright yellow top beneath a black blazer and floral print trousers with leopard-print heels.
Alexa Chung, fully recovered from being hypnotised and levitated in front of the A-list crowd at Saturday night's Stella McCartney presentation-come-magic show, wore flared jeans and ballet flats with a frilly cream blouse and bright red bag.
She was pictured chatting away with her seatmates Pixie Geldof, who was unusually understated in a demure, albeit utility-style, shirt dress, and Poppy Delevigne.
Funky: Chloe Green was understated in a knit jumper, and Jameela Jamil wore denim dungarees
Colourful: Rita Ora, Natasha Khan and Jade Williams embraced spring pastels with splashes of brights
Topshop supremo Sir Philip Green attended with daughter Chloe and rarely-seen son Brandon.
Chloe, whose shoe collection debuts in May, wore a knit jumper, skinny jeans and ankle boots.
The A-listers were treated to a very welcome canteen serving heart English warmers like cottage pie and brownies at the Old Billingsgate venue; Alexa Chung was seen tucking into fish pie.
Top family: Sir Philip Green with his children Chloe and Brandon
Riveting: Alexa, Pixie and Poppy kept themselves entertained as they waited for the show to begin
REINVENTING THE UNIFORM: TOPSHOP UNIQUE'S MILITARY INVASION
Having hired British Vogue's former fashion director, it's no surprise Topshop Unique's show was hailed by critics as one of the strongest to date.
Kate Phelan, who was appointed creative director in April, delivered a highly wearable but modern collection.
The military theme, continuing from New York, featured throughout offset with feminine detailing and high-waisted hot pants.
utilitarian coats and leather biker jackets contrasted metallic dresses -
all teamed with vertiginous heeled ankle boots.
Designer Emma Farrow said: 'We were looking at how to reinvent the uniform but we wanted to offset masculinity with femininity. There were heavy coats with shirts undone quite low and thigh splits in the kilts to make them younger.
think khaki is really key for the season, sometimes colours just seem
to come up and feel important. But we had ecru to lighten it up and a
'We want the collection to have a life after
the catwalk so we created a capsule wardrobe that could be worn by any
girl that loves fashion.'
Topshop Unique's show was military-themed, offset with chunky knits and hotpants
The collection was Vogue's former fashion director Kate Phelan's first for the label
Feminine dresses embellished in gold and cream contrasted with utilitarian chic and mannish tailoring
At the Mathew Williamson show on Sunday evening, Holly Valance sat front row and chatted to Poppy Delevigne, who transformed her look from ladylike to bold and bright in a fur jumper and red jeans.
Olivia Palermo, Tess Daly and Irina Lazareanu completed the front row at the Royal Opera House presentation.
Twiggy and Jodie Harsh were also spotted inside the venue.
Matthew Williamson also attracted some A-list fans including Holly Valance, Poppy Delevigne, Olivia Palermo and Tess Daly
Enchanted: Holly and Poppy, and Olivia and Irina Lazareanu, gaze at the runway
Man of the moment: Poppy poses with Williamson after the show, while Tess rocked some very bright heels with head-to-toe black
Sequins, feathers and fox tails: Matthew Williamson is 'totally bling'
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Less Ibiza, more
Mumbai: Williamson's use of colour is so assured: his riot
of orange, raspberry, turquoise are reminiscent of India
Beautiful backdrop: Laura Bailey and Pixie Geldof attended the Jonathan Saunders sunset show