Fashionable friends: Alexa Chung, Kelly Osbourne and Nicola Roberts turn out to support pal Henry Holland in LFW show
00:30 GMT, 16 September 2012
Having an A-list name in the front row of your London Fashion Week show is something many designers can only dream of.
But Henry Holland made sure to enlist the services of his stylish brigade of pals to add kudos to his House of Holland showcase today (Saturday).
And while most designers would make do with just one big name, the 29-year-old fashionista had his front row graced by the likes of Kelly Osbourne, Alexa Chung, Nicola Roberts, Pixie Geldof and Poppy Delevingne.
Stylish pals: (L-R) Kelly Osbourne, Pixie Geldof, Alexa Chung, Poppy Delevingne, Leigh Lezark and Nicola Roberts sat on the front row and Henry Holland's House of Holland London Fashion Week Show
Ladies in red: Nicola Roberts and Kelly Osbourne both looked chic and stylish in red dresses
Kelly opted for a zany look as she hit London Fashion Week, showing off her svelte frame in a red leather halterneck dress, which she teamed with a pair of wacky eyebrow detail sunglasses and her signature violet locks.
In contrast, Alexa went for a more demure look, choosing a khaki, navy and white button-down dress and flat black brogues to wear to the event.
And the 28-year-old TV presenter seemed thrilled with the nineties-inspired show.
That's what friends are for: The group seemed to be having a whale of a time as they shared a joke during the show
Fashionistas: Alexa Chung kept it simple in a button-down dress, while Pixie Geldof opted for a denim shirt and red skirt
Snap happy: The girls all captured House of Holland's spring/summer 2013 looks on their mobile phones
Writing on her Twitter page, she said: 'Well done @henryholland for an amazing 90's inspired show and for getting Shampoo on the runway soundtrack! Now to Moschinooooooo x #LFW.'
The duo were joined by pal Pixie Geldof, who looked chic in a denim shirt and red skirt, and they seemed to be having a whale of a time as they giggled away together.
Posting a snap of the stylish group on her Twitter page, Kelly said: 'So excited @henryholland show with @alexa_chung & @pixiegeldof1.'
Pals: Pixie Gelfof and Alexa Chung cuddled up on the front row
Here come the girls: The models headed down the catwalk after putting on a successful show
A little further up the front row sat Girls Aloud singer Nicola Roberts – the designer's muse – who looked every inch the fashionista in a red zig-zig print maxi dress, which she teamed with a simple high ponytail and towering platform heels.
Also casting a discerning eye over the creations was model Poppy Delevingne, looking stylish in a pair of gold sequinned capri pants and a simple black top.
Short guy: Designer Henry Holland came out to take a bow after his show which many of his friends attended
Muse: Nicola Roberts cast a discerning eye over the House of Holland collection
Excited: Kelly tweeted this snap of her with Pixie Geldof and Alexa Chung
Although his London Fashion Week show seemed to go down a storm, Holland didn't seem to be feeling too perky when he woke up this morning.
He tweeted: 'SHOW DAY SHOW DAY SHOW DAY currently my eyes won't open and I look like death. Good start.'
Known for his bold, colourful and irreverent pieces, the designer recently said: 'I design with a London girl’s aesthetic in mind and love to see girls wearing my designs in their own unique way.'
What's she seen Pixie Geldof seemed particularly overcome at one point in the show
A techno-fuelled tie dyed teen dream by Toni Jones, Deputy FEMAIL Editor
The Diptuque candles couldn't hide the fact that Henry's show was being held in a rather grimy Soho car park, but the gritty surroundings were in fact the perfect backdrop to a high energy show that took the audience straight back to the nineties.
Tie dyed silk, loose batik printed trousers and dungarees in every fabric were nods to fashion's most mixed up decade and as 2Unlimited blared from the concrete catwalk it felt like we were part of the world's best-dressed rave.
There was a LOT of colour a LOT of texture and a LOT of embellishment.
A LOT of everything in fact.
Pared down chic this is not and I can't imagine the polished fashion editors who were there en masse wearing most of it.
But Henry isn't designing for them, this is a collection designed by a cool kid for cool kids to be worn in underground bars or Berlin art classes.
And there were a few more wearable pieces: luxe looking maxi dresses for stylish beach lounging and separates in a metallic brocade that will be snapped up by the glossy posse and toned down with a well cut blazer or cropped trouser.
And there are always the accessories: jewelled beanies, huge clutches and bejewelled belts topped off with cute cat's eye sunglasses.