License to… just pose Kate Upton to star in Super Bowl ad for Mercedes-Benz – despite the fact she can't legally drive
22:58 GMT, 20 November 2012
Model-of-the-moment Kate Upton is set to star in a Super Bowl commercial for Mercedes-Benz.
But we're unlikely to see her behind the wheel, as the 20-year-old doesn't have a driver's license.
According to the New York Post she instead plays an 'object of desire', as pop star Usher sidles up beside her.
On the big screen: Kate Upton is set to star in a Super Bowl commercial for Mercedes-Benz that will debut at the game on February 3, 2013
The 60-second film, which is 'a tongue-in-cheek depiction of how far a person might – or might not – go to get their heart’s desire', will debut at the 2013 NFL game on February 3.
Mercedes-Benz placed ads during the 2011 Super Bowl, but this year it decided to opt out of the event.
However with next year's game taking place in the Mercedes-Benz Super Dome in New Orleans, Louisiana, a company spokesman said that it made sense to start the partnership again.
They said: 'It's a big product year for us next year and the game will be played in the Mercedes-Benz Super Dome, so all the planets are in alignment.'
Sports highlight: Next year's Super Bowl will take place in the Mercedes-Benz Super Dome in New Orleans, Louisiana
In the past advertisers have generally paid between $3.7million and $3.8million for in-game spots.
The car manufacturer plays a key role in the fashion industry and it has sponsored New York Fashion Week since 2007.
Last year supermodel Lara Stone appeared in one of its advertising campaigns promoting a new sports car.
Super Bowl XLVII will be broadcast live by the CBS network.