Less really is more! Aldi's 7.99 Christmas pudding beats Fortnum & Mason's 24.95 version in taste test
21:23 GMT, 31 October 2012
It has a Royal warrant and is famed for its exquisite foods – but when it comes to their Christmas pudding, Fortnum & Mason falls short on taste compared to discount supermarket chain Aldi.
The exclusive department store was rated below Aldi and other supermarkets in an annual Christmas pudding taste test.
Fortnum & Mason's 24.95 version was described as 'a real disappointment' and came in 29th place out of 32 puddings tested by Good Housekeeping magazine.
Supermarket sweep: Aldi's orange topped Christmas pudding, left, scored better than Fortnum & Mason's, right, in the taste test
They judged Aldi's 7.99 orange-topped pudding to be the runner-up, describing it as 'delicious' and 'a real bargain.'
Top of the puds was Waitrose's cherry and almond-topped pudding with edible glitter on sale for 14.99.
Top of the puds: Waitrose cherry and almond-topped pudding with edible glitter, 14.99
Good Housekeeping tested traditional festive food and drink from more than 20 retailers.
Experts ate and drank their way through
162 samples of champagne, smoked salmon, turkey, cranberry sauce,
stuffing, Christmas pudding, brandy butter, mince pies, mulled wine,
Christmas cake and Stilton.
Overall, it found that shoppers 'should
head to the supermarkets' for the best Christmas cakes, with all five
shortlisted being supermarket own brands.
This was also highlighted by their review of cranberry sauce, with Fortnum & Mason scoring bottom in the test with its 10.95 jar, while Tesco's 1.49 sauce was voted the best.
However, the mince pie category was dominated by specialists including Bettys, Bertinet, Rose Prince, Harrods and Gail’s, with Morrisons being the only shortlisted supermarket.
When it comes to champagne, supermarkets also scored highly with Waitrose winning the category with its Brut Special Reserve Vintage 2004, while Sainsbury's Taste The Difference Premier Cru Vintage 2005 and Tesco's Premier Cru NV were both judged runners-up.
Aldi was also judged a runner-up in the smoked salmon category, won by Scottish producer Uig Lodge.
The Co-operative won the title of best turkey supplier with its British Elmwood frozen turkey, with Morrisons named runner-up with its frozen M Bronze free range British turkey.
Good Housekeeping consumer director Caroline Bloor said the taste tests were carried out to help take the stress out of Christmas food shopping for their readers and prove that you don't always need to spend more for the best.
Royal approval: Fortnum & Mason have a royal warrant and were visited by the Queen, the Duchess of Cornwall and the Duchess of Cambridge earlier this year. But when it comes to their festive fare, they were beaten by supermarket brands
She said: 'Shopping for Christmas dinner – one of the most eagerly anticipated meals of the year – can be very stressful. Deciding what to choose when faced with products you may only buy once a year can be hit and miss.
'Our annual special on festive foods proves you don't need to bust the budget buying expensive names to treat everyone to something special. In most categories, the overall winner is from a high street supermarket.
'If you're going to splash out, save your money for the smoked salmon and mince pies.'