'Trash their catalog today!' A lesbian model kiss in Urban Outfitters photo shoot enrages One Million Moms organisation
18:09 GMT, 17 April 2012
One Million Moms, a U.S. organisation that aims to stop exploitation of children in the media, has expressed outrage over a new advertising campaign by Urban Outfitters.
The American clothing chain has featured a photograph of two female models kissing in their April catalog which is currently displayed in full on the store's website.
The activist group has written on its own website: 'Trash Your Teen's New Urban Outfitters Catalog Today!'
Controversial: This image, published in Urban Outfitters' April catalog, has sparked anger from America's One Million Moms organisation. It has asked people to 'trash' the catalog and refrain from shopping in the store
The organisation, which attracted criticism in February after condemning JCPenney for using open lesbian TV host Ellen DeGeneres as a spokesperson, has urged people through an online posting to send email complaints to Urban Outfitters.
The post read: 'Warning! On page two of this catalog is a picture of two women kissing in a face holding embrace!
'The ad and catalog are clearly geared toward teenagers. Tell them [Urban Outfitters] you will also no longer shop at their stores if you hear this type of advertising continues. The content is offensive and innapropriate for a teen who is the company's target customer.'
One Million Moms also requested 'an apology statement' from the company.
Outraged: The organisation urges parents to complain to the retailer and demand they make a public apology
Its attempt to boycott JCPenney's campaign was dropped last month despite Monica Cole, the organisation's director, having said that she still believes the talk show host was a bad representative choice.
Ms Cole said: 'We have heard back from so many of our members. We have heard back from men and women – not just moms – saying they will no longer shop there at JCPenney.'
Urban Outfitters is yet to respond to the criticism.
Interestingly, the store has released the controversial image which features Julia Nobis, an Australian model, after it saw backlash over another same-sex relationship endorsement in 2008.
A t-shirt featuring the text 'I support same sex marriage' was pulled from Californian shelves after shoppers had complained about the product to the store.