Lazy Brits spend as little as TWO minutes grooming themselves as sales of quick beauty fixes soar

What would our grandmothers say Lazy Brits spend as little as TWO minutes grooming themselves – and send sales of wipes and dry shampoo soaring

Superdrug sells over 17,000 dry shampoos a week

Women claim to be 'too busy' to groom

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UPDATED:

17:22 GMT, 18 October 2012


Modern women are increasingly opting for time-saving products to fit their beauty regime around their busy schedules

Modern women are increasingly opting for time-saving products to fit their beauty regime around their busy schedules

Gone are the days when women spent hours preening themselves with lotions, potions and beauty treatments.

As the recession bites and working hours rise, women's beauty regimes are taking a back seat. More of us than ever are turning to quick fix beauty treatments and products rather than spending hours in front of the mirror.

In the past year alone Superdrug has seen huge demand for beauty products that save time – with dry shampoo topping the list.

The retailer sells fifteen masks
every minute and has seen a 35 per cent rise in sales of the mask as
well as an eight per cent rise in sales of Superdrug’s own label face
wipes.

Another favourite
has been dry shampoo which sees over 17,000 bottles sold every week as
time-strapped Brits look for quick and easy ways to freshen up their
locks.

The quick hair fix takes less than
fifteen seconds to work its magic compared to the average twenty minutes
time of washing and drying hair.

Despite
the masses of expensive and high-tech products on offer, the poll by
Superdrug found that twelve per cent of people claimed to spend just two
minutes or less looking after their skin every day.

Following the demand for speedy
beauty tricks, Superdrug is introducing a range of time-saving products
including giant hair doughnuts, lip stains and eyeliner appliques which
glue on.

Sara Wolverson,
beauty director of Superdrug said: 'For people that lead a busy
schedule these quick fixes are the perfect opportunity to give yourself a
quick pick me up without having to spent lots of time .

'We’ve
seen a massive demand for products that take no time at all. Whether
it’s down to people working longer hours or people generally just
spending less time on pampering themselves there is a definite trend in
product that take less than ten minutes to apply.'

Time-strapped Brits no longer have time to wash their hair as much and sales of dry shampoo have rocketed

Time-strapped Brits no longer have time to wash their hair as much and sales of dry shampoo have rocketed

THE TIME SAVING BEAUTY TRICKS

Lip stains that last 24 hours are replacing lipsticks as a form of semi-permanent make-up

Lip stains that last 24 hours are replacing lipsticks as a form of semi-permanent make-up

Hair doughnuts are a quick and easy way to style your locks without endless backcombing

Hair doughnuts are a quick and easy way to style your locks without endless backcombing

Adhesive eyeliner is fast becoming a hot new trend for time-poor Brits

Adhesive eyeliner is fast becoming a hot new trend for time-poor Brits

Sleep-in rollers are the perfect way to get bouncy hair without sacrificing beauty sleep

Sleep-in rollers are the perfect way to get bouncy hair without sacrificing beauty sleep