Lauren Bush Lauren, Tamara Mellon and Aerin Lauder enjoy a VERY polished show from Uptown girl favourite Tory Burch

Tory Burch is an Uptown girl to the core. And so, too, were the front row at her New York Fashion Week show today, which counted some of Manhattan's most prominent society names.

Lauren Bush Lauren and Aerin Lauder were among the glossy-maned, casually-but-expensively-clad guests, which also included British fashion mogul Tamara Mellon and Vogue editor Anna Wintour.

The designer, who clearly knows her market well, delivered a collection steeped in Upper East Side polish.

Lauren Bush Lauren

Tamara Mellon

Aerin Lauder

Uptown girls: Lauren Bush Lauren (left), Tamara Mellon (centre) and Aerin Lauder (right) at Tory Burch

She referenced the Thirties and Forties with pencil skirts, suiting and fitted coats, all styled with structured handbags, elbow-length gloves and T-bar shoes.

The models' mussed up-dos and Alice bands completed the theme, which continued into full-length gowns for eveningwear.

Tory Burch

Tory Burch

Tory Burch

Polished: The Tory Burch fall/winter 2012 collection had a distinctly Thirties and Forties vibe to it

Tory Burch

Tory Burch

Eveningwear: The models' mussed up-dos completed the theme, which continued into full-length gowns

Ms Burch explained that her muse for the
fall/winter 2012 season was a shelterd, well-to-do young woman who was
running off with a bit of a bad boy.

'This is about understated sexy,' she said in an interview with the Associated Press before the show.

'The picture I had was a young woman, maybe unaware of her
own sex appeal, and she gets on the back of a motorcycle with someone
who her parents wouldn't want her to be with.'

Tory Burch

Designs on Manhattan life: Tory Burch understands her Upper East Side customer to the core

The muse's good-girl side was clearly
evident in the neatly-tied scarf at one neck, or the pearls on another.
Or indeed the opague coloured tights on every pair of legs.

But each look had that rebel edge, be it the more overt leather trousers, or the more subtle sequin check.

Ms Burch admitted she opened the show with one of her favourite pieces – a
cropped peplum sweater decorated with red, white and navy hand-painted
stripes – that she said would most definitely be finding its way into
her closet.