Lara Stone's latest Calvin Klein video has real bite: The supermodel stars with handsome True Blood vampire Alexander Skarsgard in steamy video
11:37 GMT, 23 August 2012
Lara Stone is a supermodel on a mission.
She is already the face of half a dozen Calvin Klein campaigns and now she joins the gorgeous True Blood actor Alexander Skarsgrd in a seductive digital campaign for the brand's latest male fragrance, Encounter.
The short but sweet video shows Skarsgard intensely searching for Lara as he gives the camera some incredibly smoldering stares.
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The seductive campaign shows Lara and Alexander during some intimate moments
The innovative and steamy campaign is the brainchild of consulting creative director, Fabien Baron of Baron + Baron
The duo are on board for the incredible all-singing-all-dancing digital campaign which is accompanied by a 'Dare to Encounter'
online journey telling a story of ‘unresolved tension and desire'
between the pair amidst a misty and romantic backdrop.
The experience will begin on the www.ENCOUNTERCalvinKlein.com website, where animated GIFs like the ones seen here cleverly capture moments from the TV ad and bring them to life in an unexpected way.
Lara Stone and Alexander Skarsgard join forces for the steamy Calvin Klein digital campaign
The innovative and steamy campaign is the brainchild of consulting creative director, Fabien Baron of Baron + Baron, and will be supported by a digital campaign across Facebook, Twitter and YouTube, as well as print and TV advertising.
The TV campaign kicks off in the UK tonight to coincide with the national fragrance launch then globally in September.
The advertising campaign is a modern take on the classic film noir, the dark and mysterious creative is left open ended to infinite possibilities.
The intriguing and seductive new fragrance creates a contrast of freshness and warmth with crisp spice, warm cognac and sensual woods.
Encounter Calvin Klein launches nationwide today and is priced from 38.00