Finally, something that will make fashionistas want to eat! Lanvin teams up with confectioners Laduree to create some seriously stylish macaroons
16:34 GMT, 4 September 2012
Lanvin creative director Alber Elbaz has collaborated with legendary confectionary company Laduree to create a girl's best friend.
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Lanvin, who lives for his childhood, specifically designed the box with whimsical spirit in mind
The cartoon-like design features sketches of stylish women on red Laduree boxes and contains
eight bubblegum flavoured macaroons which creative director Alber Elbaz describes as 'the bubble of childhood'.
'The Lanvin creations of Alber Elbaz not only make women beautiful, but also prove that sweets and beauty can go hand in hand,' said the fashion house.
The designer boxes feature sketches of stylish women and contain eight bubblegum flavoured macaroons
'They say that a delectable air of childhood surrounds those with a soft spot for sweets; this playful aura still follows Mr Elbaz, despite his role as a prominent couturier today.'
The Lanvin for Ladure macaroon boxes are due to go on sale in the UK on September 28, and in France slightly earlier on September 25.
Israeli-American designer Alber Elbaz on the catwalk
THE STORY OF LE MACARON by Ladure
These small, round cakes, crisp on the outside, smooth and soft in the middle, are the most famous creation of Ladure.
The story of the Ladure macaron starts with Pierre Desfontaines, second
cousin of Louis Ernest Ladure, who at the beginning of the 20th
century first thought of taking two macaron shells and joining them with
a delicious ganache filling.
These small, round cakes, crisp on the outside, smooth and soft in the middle, are made every morning in Ladure’s “laboratory”. The pastry chefs measure out very precisely the required amounts of almonds, eggs and sugar, before adding one final ingredient, a pinch of unique “know-how”, essential to the making of such a delicacy.
Once cooked and filled, the macarons are put to one side for 2 days before going on sale, the time it takes to achieve a perfect balance between texture and flavour.
With each new season, Ladure pays tribute to its most famous creation by creating a new flavour.
The existing range of macarons is always the starting point when a new one is created, as the variety of colours is as important as the range of flavours and a vital part of their appeal.