Art or just a cheap stunt to flog perfume: Lady Gaga tattooed on the back of her head LIVE at Guggenheim Museum fragrance launch
14:58 GMT, 14 September 2012
Lady Gaga's stunts never fail to draw a gasp. But even by her standards, her stunt to promote her new perfume is surely crossing the boundaries of art and taste.
As part of a art-installation style production at her fragrance launch on Thursday night, the singer had a cherub tattooed on the back of her newly-shorn head, live in front of partygoers.
All of this took place while she was stripped down to nothing more than lingerie in New York's esteemed Solomon R Guggenheim Museum.
Scroll down for video of Lady Gaga getting tattooed
She knows how to throw a party! Lady Gaga marked the launch of her fragrance Fame by getting tattooed live at the party
Art or commerce: Gaga was seen being tattooed at the launch of her fragrance Fame
Focused: The tattoo artist Michael Mahoney tattoed a renaissance angel
Gaga had prepared for the etching by shaving off the bottom
half of the back of her hair earlier this week.
She said at
the time the new 'do was in tribute to her the massing of friend Terry
new tattoo, one of many Gaga has had inked on her body over the years,
featured the head of an angel, wearing a crown, with wings.
The design sits directly in the middle of Gaga's scalp, in the shaved section of her head.
Under pressure: Tattooist Mark Mahoney admitted completing the etching in front of the crowd was daunting
Concentration time! Mahoney previously did the Little Monsters tattoo on Gaga's left arm
Etching: Mahoney described the design as a 'Renaissance era cherub, a nod to her Italian heritage'
Tattooist Mark Mahoney, who was aided by assistant Wes Brown, said of the new design: 'It's kind of a Renaissance era cherub, a nod to her Italian heritage.'
However, Mahoney admitted that completing the design in front of the waiting crowd was 'a little distracting at first'.
He added to AFP: 'Once I got the pattern on, I realised it was just a perfect image
for that place on the body. I knew it was going to be
fine, just because it seemed to fit so perfectly right there.'
The tattooing was just one section of the 'live art installation' which marked Gaga's launch.
How do I look Gaga checked her reflection in the mirror application on her iPad
Cheeky: Gaga arrived at the launch inside a massive perfume bottle, laying on a day bed
Art installation: Gaga stripped to her underwear as she was tattooed while inside a giant replica of her perfume bottle
The singer arrived for the event in a
large replica of her perfume bottle, wrapped in black fur stoles and
apparently asleep on a day bed inside.
Partygoers were then invited to come
up and put their hands inside a hole in the bottle to actually touch the
singer, with a sign on the outside reading: 'Touch Lady Gaga's hand,
but please don't wake her.'
After an hour of being touched by her
fans, Lady Gaga 'awoke' before Mahoney and Brown got to work with the
tattoo inside the bottle.
Lipstick queen: Gaga had pouts painted on to her chest by her make-up artist before the event
Ahead of the launch, Gaga was seen arriving at the museum
in a vintage black Cadillac, flashing her derriere in her sheer black
dress as she exited the vehicle after arriving at her destination.
The Born This Way favourite sat elevated in the back as if she was the star of a presidential cavalcade.
And she seemed more than a little excited to be heading to the Guggenheim Museum to see some of its most exciting exhibits.
Installation: Gaga spent an hour reclining inside the giant replica of her perfume bottle
'Sleeping with Gaga': The singer spent an hour 'asleep' inside the bottle, while fans were invited to come up and touch her hand
Taking it all in: Fans looked beside themselves as they were
able to get up close with the singer
Celebrity audience: Paris Hilton posted this picture of herself in front of the installation
famous museum has works by some of the finest painters in the field of
modern art, including pieces by luminaries such as Camille Pissarro,
Vincent van Gogh and Pablo Picasso.
And no doubt Gaga will have felt quite comfortable there, as she is a self-styled modern arts masterpiece.
The Fame favourite sees her schtick as performance art, and has gone out of her way to be controversial in the past.
Back in black: The singer had went for a slightly less over-the-top ensemble for her car ride through the city
Bottom of the class: Earlier in the day, Gaga was seen flashing her derriere as she arrived for the launch
Indeed one of her most famous moments
was when she wore her infamous meat dress when she performed at the
2010 MTV Video Music Awards.
And she seemed to have enjoyed the experience of riding around in the fancy car like a princess.
For she was later spotted hamming it up in similar fashion in the back of a vintage red Rolls Royce.
Shouldn't it be pink: If she wanted to pay tribute to fellow singer-songwriter Bruce Springsteen she would have insisted on a different colour
She must have enjoyed it: As she was later spotted riding around in a red convertible in a similar fashion
No Lady: Gaga was at the museum to launch her new perfume
Despite her outrageous antics,
it has emerged the star, whose real name is Stefani Germanotta, has a
rather down to earth demand on her food and drink requests list whenever
she plays a show.
rock DJ Lady Starlight, 36, who is appearing on her current tour,
confirmed she insists that she always has some PG Tips on hand whenever
The Sun: 'PG Tips are always on the rider. It's the best black tea and
she makes sure it's on the list, wherever we play.'
However, Gaga saved her grandest and most shocking ensemble – a bizarre floral looking robe – for her grand entrance to her perfume launch party at New York's Guggenheim Museum.
wizard Lady Gaga wore one of her most shocking ensembles – a floral Ku
Klux Klan-looking robe to the launch of her perfume at the Guggenheim
Museum in New York
Bizarre: Gaga made her grand entrance with photographer Steven Klein on her arm, and even did a dramatic pose
The singer's face was completely
hidden from view in the hooded monstrosity, which required the singer to
be accompanied by her frequent collaborator and Alejandro music video
director Steven Klein.
Meanwhile the masked 47-year-old
photographer, who also directed Gaga's commercial for Fame, stuck to a
much more traditional tuxedo for the outrageous event which was
live-streamed on her website.
The five-time Grammy winner, who's
set to make her debut film appearance in Robert Rodriguez's upcoming
movie Machete Kills, was also seen clutching a bottle of her black eau
de parfum while sitting on a lucite booth.
Dressed to impress: Gaga's celebrity friend
Lindsay Lohan wore a full-length printed brown dress, while Paris Hilton
livened up her silver outfit with dark sunglasses
sayin': While on the way to the launch, Lohan took a moment to defend
her mother Dina, who recently sat down for a disjointed slurred
interview with Dr. Phil
The weird and the wonderful: Some of the guests tried to outdo Gaga in the style stakes
Fame costs: The new perfume designed by Lady Gaga containing orchid incense, apricot, saffron and honey
While doll-faced model Jessica Stam, 26, looked stunning in her grey chiffon creation and matching headpiece.
Not at her launch tonight was Gaga's
on/off boyfriend Vampire Diaries star Taylor Kinney, who will next be
seen in Kathryn Bigelow's Zero Dark Thirty.
Gaga's new fragrance, Fame, hit
shelves this month and it is said to smell like 'tears of belladonna,
crushed heart of tiger orchidea with a black veil of incense, pulverized
apricot, and the combinative essences of saffron and honey drops.'
And if anyone understand the perils of 'fame,' it's Gaga's pal Lindsay Lohan.
The troubled 26-year-old starlet
cleaned up nicely in her brown halter gown and gold peep-toe pumps, but
could have fared better with a less pink shade of lipstick.
While on the way to the launch, Lohan
took a moment to defend her mother Dina, who recently sat down for a
disjointed slurred interview with Dr. Phil.
'In the words of my beautiful mommy-
“jus sayin” ;)' Lindsay cryptically tweeted, while sharing a picture of
herself with a cigarette in her mouth and another one behind her ear.
Also at the event was Paris Hilton,
31, who edged up her usual socialite princess look with a sleeveless
chromed mini-dress, which looked like something out of H.R. Giger's
Stunning: Models Crystal Renn and Jessica Stam did Gaga proud in their dramatic headpieces and glamorous gowns
Masked beauty: Alexandra Richards wore a black mask as she posed up for photographers at the event
And proving Gaga has a wide variety
of friends in her address book, 79-year-old Yoko Ono also made an
appearance wearing a top hat and a Sergeant Pepper-inspired ringmaster
Model Crystal Renn, 26, did Gaga proud in her dramatic black feather headpiece and slinky blue embroidered gown.
A black masked Alexandra Richards,
whose parents are Patti Hansen and Rolling Stones guitarist Keith
Richards, wore a lovely open-front navy gown with sexy front split.