She’s electric! Lady Gaga designer creates dress from half a kilometre of cable
PC World and Currys aren't the first stores you would think of if you were looking for avant garde fashion advice.
But they have commissioned a dress, made from 500 metres of cables, that would not look out of place on Lady Gaga. And with good reason – it's the handiwork of one of her favourite designers.
Craig Lawrence's intricately woven designs are also adored by with Daisy Lowe.
A dress made from 500m of cables: The frock is the handiwork of young British designer Craig Lawrence who has dressed Lady Gaga
The two electrical appliances chains ordered the design to highlight how much cable is lying around in the average home connected to electrical devices,
The frock features the stores' Sandstrom cables, and was unveiled last night in London.
Mr Lawrence said: 'This has been a challenging but enjoyable project to work on.
Finishing touches: Designer, Craig Lawrence, makes sure his dress, made from Sandstrom cables, looks its very best
'The Sandstrom cables used to create this piece have really given the dress its natural, voluminous, structural form.
'Its texturised, multi-faceted exterior
allows the finished piece to capture light in a way that isn't too
dissimilar to the reflective surface of sequins, while the
multi-coloured wires encased in the cabling itself have been split up to
add colour and depth to the overall dress.'
Andrea Silver, Currys and PC World
marketing director, said: 'This is a very unique and unusual
collaboration for us, and we are incredibly excited about unveiling the
finished dress ahead of London Fashion Week.'
Previous efforts: Lada Gaga (left) and Daisy Lowe in Craig Lawrence frocks
The dress will be displayed in the
Currys and PC World Tottenham Road store for a week before touring
Currys and PC World stores, including Westfield Stratford, Birmingham,
Manchester Trafford Centre and Bristol.
It will then be showcased at The Gadget
Show Live in April before being exhibited at London's Fashion and
Textile Museum in August.