Kristen Stewart vamps up the glamour as the face of Balenciaga's latest fragrance
10:13 GMT, 3 July 2012
Kristen Stewart has evolved from a vampish teen idol to a high-fashion sensation.
And now, the fashion world has recognised her stand-out style.
The 22-year old, who shot to fame as Bella in Twilight, has just been announced as the face of Balenciaga's new fragrance.
Kristen Stewart poses confidently for the latest fragrance ad
The ad campaign for the Florabotanica fragrance features the movie star in a structured floral dress, standing straight at the camera.
She originally thought would be playing the naive seductress, but Balenciaga designer Nicolas Ghesquire had other plans in mind.
The actress is notorious for her edgy style, something that caught Ghesquire's eye
'When I first stood there, I was like, “OK, do you want me to show the curves of the dress Do you want me to stand like this Like that” And they were like, “Just be comfortable,”' Ms Stewart said.
The latest designer fragrance contains notes of vetiver, amber and caladium-leaf accord, rose, carnation and mint accord.
'There is something natural about it,' she said. 'It’s very alive. I think that as a young person wearing it- considering that I’ve never worn a scent- it kind of puts you on this level of, like, “Whoa, check me out.”'
With a penchant for edgy, up-and-coming
designers and alternative, but fashion-forward red carpet choices, Ms
Stewart's style has transformed in her years in the limelight.
And clearly, someone noticed.
Ghesquire told WWD that he had Stewart on his radar long before she became the highest paid actress in Hollywood, according to Forbes.
The designer said he has been impressed with her since 2002, when she played Jodie Foster’s daughter in the suspense film Panic Room.
'I remember thinking, “Wow, I would like to do something with her one day,”' he said. 'She’s so Balenciaga.'
When Ms Stewart was chosen to be the face of the new fragrance back in January, she dubbed the Spanish house 'just cool.'
'Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga,' she said.
'I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived.'
Ms Stewart has replaced the quintessential French cool-girl, Charlotte Gainsbourg.
The label's newest fragrance with launch in Autumn 2012.
Ms Stewart will star in this year's Snow White and The Huntsman.