Scent of a vamp: Kristen Stewart is the new face of Balenciaga perfume

She was once described as a 'fashion pariah' due to her gothic style and low-key look.

But Kristen Stewart is having the last laugh as it seems bosses at Balenciaga are rather taken with her.

The Twilight star has just been signed as the new face of the Spanish label's new perfume.

Kristen Stewart

Kristen Stewart has been signed as the new face of Balenciaga's perfume

Details of the product, launching later this year, have so far been kept under wraps but with the Hollywood actress fronting the campaign, PPR, who own the fashion house, will no doubt soon be smelling the scent of success.

Kristen told WWD: 'Balenciaga has always stood out to me.

'Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognised and loved Balenciaga.'

Kristen Stewart

Kristen Stewart

Fan: Kristen wore a Balenciaga dress to the Madrid premiere of New Moon, left, and the LA premiere of Twilight

New addition: Charlotte Gainsbourg is the face of Balenciaga's perfume

Joining the team: Charlotte Gainsbourg is currently the face of Balenciaga's perfume

'It feels full circle to be involved with something that spoke to me then and of course continues to excite me now.

'The brand is just cool. That's the way it is. I feel drawn to it. It provokes on a number of levels. It isn't afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.'

Kristen is a new addition to the brand, who signed actress Charlotte Gainsbourg as the face of the first scent, which launched in 2010.

The 21-year-old's quirky, relaxed style reportedly turned her into a sartorial outcast – with 'very few' wanting to work with her.

Last year, a source told U.S. magazine Star: 'She has grubby nails, ratty sneakers and bad attitude.

'Very few people want to work with her because she doesn’t want to look good.'

Not that Kristen appears to be suffering in the slightest and Balenciaga's creative director certainly disagrees with critics.

Nicolas Ghesquire said: 'Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence.

'From her early appearance in Panic
Room to her independent choice of Welcome to the Rileys, I've always
sensed her progressive character.

'In 2006, I invited her to appear in a project shot by Bruce Weber.

'Since then, I've always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.'