Kitten sprayed with paint and left to die in a bin becomes TV star after being rescued and cast in Pets At Home advert
11:04 GMT, 1 June 2012
Katie the cat was just seven-weeks-old when she was discovered dumped in a household bin covered in red spray paint. Crying and in distress, she was lucky to be discovered by an RSPCA worker who took her to a Pets at Home store in Chingford when they were holding a re-homing event.
There, store manager Kim Saunders fell in love with her and took her into her home where she already had three other cats.
Now older and in full health, Katie is unrecognisable as that scared little kitten and has become a TV star after being cast in Pets at Home's national TV advert.
Happy and healthy: Katie as she appears in the Pets at Home advert
Kim, 42, also stars in the advert, which you can view below, advising pet owners on flea and worm treatments.
Kim said: 'Filming the ad was a fantastic experience and I was thrilled to be chosen to take part. I was even happier when Katie was chosen to appear too. From a rather unfortunate start in life, she is now a TV star.'
Saved: Katie aged three months after she was taken in by Kim Saunders. The kitten had been discovered dumped in a bin weeks earlier
Scott Jefferson, marketing director
at Pets at Home, said they wanted to champion their staff like Kim and
their pets in their new advertising campaign.
He said: 'Ninety-two per cent of Pets at Home colleagues own pets themselves so not only are they trained to offer pet care advice to customers, they can empathise with the everyday joys and challenges being a pet owner brings.
Saviour: Kim took Katie in after she was bought to a re-homing event at the Pet at Home store she manages in Chingford
'We hope the new campaign highlights the fact that at Pets at Home whether you own a hamster or a bearded dragon, you can talk to someone who will genuinely understand you and more importantly your pet’s individual needs.'
Pets at Home’s charity, Support Adoption For Pets, has raised more than 1.65 million in the past 12 months thanks to the fundraising efforts of staff and customers. This money goes to support rescue and rehoming centres, giving unwanted and abandoned pets like Katie a second chance of happiness.
See Katie the cat in the advert here…