Kim Kardashian swaps her sexy style for a demure dress at London photocall


Kim goes conservative: Miss Kardashian swaps her sexy style for a demure dress at London photocall

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UPDATED:

17:27 GMT, 19 May 2012

We're used to seeing her in flashy, revealing outfits with plunging necklines.

So it was a far more conservative look than usual for Kim Kardashian when she attended a photocall in London today in a demure dress.

The reality star covered up in a white frock with a high neckline and midi hemline.

Demure diva: Kim Kardashian went for a different look in a conservative white dress today to promote QuickTrim at Westfield in London

Demure diva: Kim Kardashian went for a different look in a conservative white dress today to promote QuickTrim at Westfield in London

Demure diva: Kim Kardashian went for a different look in a conservative white dress today to promote QuickTrim at Westfield in London

Kim's dress featured sharp shouldered with crystals and while the cut was certainly demure, it provocatively clung to her famous curves.

The 31-year-old wore her hair in a severe top knot bun and wore chunky black heels with ankle straps.

Kim was promoting QuickTrim slimming product at Westfield shopping centre.

Meet and greet: The reality star was joined by some fan onstage at the shopping centre

Meet and greet: The reality star was joined by some fan onstage at the shopping centre

She greeted some hardcore fans onstage before chatting with the assembled crowd about the weight loss product.

Miss Kardashian also attended a party for the brand the night before, where she told Mail Online that she found it flattering that there are workouts designed for enthusiasts to achieve her famous figure.

It has been jam-packed trip for the reality star, with promotional duties for both QuickTrim and her own fragrance.

Clingy: While the dress was far less revealing than her usual style, it clung to her curves in all the right places

Clingy: While the dress was far less revealing than her usual style, it clung to her curves in all the right places

Clingy: While the dress was far less revealing than her usual style, it clung to her curves in all the right places

Clingy: While the dress was far less revealing than her usual style, it clung to her curves in all the right places

But it hasn't been all work, with her boyfriend Kanye West also along for the ride.

The rapper is playing a string of shows in the UK with Jay-Z and the pair managed to time their respective work trips together.

Last night Kim attracted laughter when she exclaimed that Essex sounded right up her alley when the hit reality show TOWIE was explained to her at the QuickTrim party.

provocative: Kim Kardashian looked sexy in a cutaway mesh dress as attended a QuickTrim party in London tonight

provocative: Kim Kardashian looked sexy in a cutaway mesh dress as attended a QuickTrim party in London tonight

Provocative: Kim Kardashian looked sexy in a cutaway mesh dress as attended a QuickTrim party in London tonight

Upon hearing about TOWIE, Kim exclaimed: 'That sounds like my kind of place!'

With Kim, time means money, and the entrepreneurial celebrity managed to fit in two events in one evening.

She left the QuickTrim event after less than an hour after earlier attending another event – with an outfit change in between, of course.

Lacy lady: Kim reality star wore a tight-fitting red and black outfit

Kim Kardashian

Kim Kardashian

Lacy lady: The reality star wore a tight-fitting red and black outfit

Lighting up the town: Kim's face was plastered over the exterior of the St Pancras hotel

Lighting up the town: Kim's face was plastered over the exterior of the St Pancras hotel