Nobody wears it better: Kim Kardashian showcases her famous curves in a tight red dress from her own fashion kollection
01:44 GMT, 10 November 2012
The cost of employing a high profile celebrity to endorse a clothing line can often prove to be rather expensive.
However, Kim Kardashian showed off her new fashion range on the model she knows best – herself.
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Fine design: Kim Kardashian looked saucy as she showed off her impressive cleavage in a dress from her own collection, on Friday morning, in London
Promotional tour: Kim had earlier appeared on ITV1's Lorraine Live to discuss her new Kardashian Kollection
Kardashian Kollection: Kim's dress can be seen in black far left
The 32-year-old stopped traffic as she showed off her curvy body in the red Kardashian Kollection dress on Thursday, in London.
And at just 40, proves you don't need to spend a fortune to looks a million dollars.
Kim was returning to the Dorchester Hotel, in London after having made an appearance on ITV1's Lorrain Live show.
Rear view: Kim looked at her sultry best as she arrived at the Dorchester Hotel, on Friday morning
The sultry star packed her famous derriere into the tight fitting dress as she stepped out of her chauffeur driven car.
Kim's dress, which will be available from Dorothy Perkins, was low cut enough to show off an ample amount of her cleavage.
She teamed the raunchy frock with a pair of cream colour heels and made a quick dash inside her hotel for a well earned break.
Scarlet star: Kim had teamed the cleavage bearing rouge dress with a pair of cream heels
Pretty woman: Kourtney Kardashian was seen leaving the Dorchester Hotel early on Friday morning
Kourtney, 33, was also looked stylish but a lot more covered up in a light floaty knee-length dress which she teamed with a black blazer.
Earlier in the morning, Kim and
sister Kourtney stopped by the ITV London studios for a chat with Kate
Garraway, for The Lorraine Show on Daybreak.
the fashion line, she gave her thoughts on the Duchess of Cambridge.
She told Garraway: 'I think Kate is very stylish and it's ridiculous to
assume you would wear something once and never wear it again.
It's in the genes: Both sisters showed off a fantastic taste in fashion during their stay in London
We are family: The sisters said they have been very impressed with British fashion since being in the UK
Public speaking: Mother-of-two Kourtney was very articulate as she described her trip to London
'You can wear things to different occasions around different people,' added Kourtney.'
And bizarrely Garraway compared the Duchess's recent nude photo trials to the Kardashians chosen life in the spotlight.
Kim said: 'We don't have the cameras
all the time we take holidays and you want that to be private so we do
struggle with the boundaries of whether to have the cameras around.'
And Kourtney defended her decision to
screen the rather graphic birth of daughter Penelope Scotland. She
explained: 'I did give birth on camera, but it actually was our own home
video I didn't have cameramen and lighting guys in the room with me.
Thanks fur the memory: Kim wrapped up on top, but flashed a lot of skin in a thigh-high split frock
'It was a private moment. I wanted to
see what it is and I loved the experience. Before I gave birth I was
terrified because of all the screaming I had seen in the movies. But it doesn't have to be like that.
'So because I thought my experience was beautiful I wanted to share that.
Kim tweeted afterwards: 'Just left The Lorraine Show with @KourtneyKardash. Was a lot of fun! Now 15min nap time'.
They're behind you! Kim and Kourtney are flanked by the 'Kimbot' fashion army who are wearing the collection
The girls, who will be joined by younger sister Khloe on Saturday for a signing at Westfield London from 12.30pm, have had a busy few days in London as they promote their new fashion range.
and Kourtney launched their Kardashian Kollection with a glamorous
party at the London's exclusive Aqua club, while wearing clothes from
the range on Thursday night.
Before they arrived a range of Kardashian
lookalike models, sporting the look of long brown locks and fierce
smoky eye-make-up, paraded around in the outfits designed by the reality
Dream on: Union J were all smiles as they caught up with the Kardashians at their launch party on Thursday
The girls said they have been very impressed with British fashion since being in the UK and can't wait to see girls wearing the Kardashian Kollection.
Kourtney said: 'It's not like matchy-matchy, everyone in the same thing, it's very different.'
Kim added: 'It's amazing. I think they have such great style, very effortless and chic, that's why we're really excited to launch here in the UK.'
The girls also got to meet some of the X Factor finalists, although they probably didn't know who any of them were.
Scousewives: Kim and Kourtney also had their picture taken with X Factor hopeful Christopher Maloney
VIDEO: Kim showcased her famous curves in a tight red dress on ITV's Lorraine