Katy Perry has a VERY good hair day as she channels old Hollywood glamour for new ghd campaign
Photos taken by renowned fashion photographer Ellen von Unwerth in LAThe singer, 27, is the Global Brand Ambassador for ghd
11:42 GMT, 3 October 2012
The former Mrs Russell Brand has been dressing up and giving her best pout in a new series of sultry stills for celebrity favourite hair-styling brand, ghd.
Shot by renowned fashion photographer Ellen von Unwerth in LA, the images reveal 27-year-old singer Katy Perry’s new look as ghd's Global Brand Ambassador.
Shimmer: Katy Perry is the Global Brand Ambassador for luxury hair-styling brand ghd.
Perry – who was paid 1.2m to perform at Holly Valance's nuptials last weekend – poses in a series of three classic monochrome images – entitled Shimmer, Megaphone and Hepburn – wearing three different wearable hair looks and simple, dark make-up.
Shimmer sees her sitting at a dressing table wearing a sparkling floor-length, backless dress, coyly turning around to peek at the camera from behind her long dark wavy locks.
In Megaphone the singer sits in a director's chair, preparing to give orders through a loud piece, wearing a low-cut white shirt, tied in the middle, and big hoop earrings.
And in Hepburn Perry looks at the camera through a mirror in a dressing room, her blow-dried hair falling about her face in large soft curls.
Megaphone: The glamorous new stills were shot by renowned fashion photographer Ellen von Unwerth in LA.
Perry has been a brand ambassador for ghd – which stands for 'good hair day' – since 2011, and has done three previous shoots for the brand, some of which involved her swinging from chandeliers.
The singer said: 'It was fun to go a more natural route after playing characters in my
last ghd campaign. Ellen von Unwerth captured both the
playful and chic looks amazingly well.'
Ghd's CEO Paul Stoneham said: 'Our new campaign brings the ghd brand promise of a “good hair day, every day” to life. Katy and Ellen have created something really special in these images, capturing the essence of ghd today.'
The new ghd air – the brand's
first salon-strength professional hairdryer – was used to create all of
Hepburn: The classic images see Perry sporting an array of covetable, wearable hair looks, and exuding confidence.
In real life: Katy Perry on the red carpet this summer, left, and with her ex-husband Russell Brand in 2010
KATY'S PERRY'S GHD CAMPAIGN PAST…
Adventurous: Katy Perry swings from the chandelier in the first set of campaign shots from ghd, released earlier this summer
Faraway eyes: Katy's groomed and glossy look is a world away from her blue haired stage appearance
Chess queen: Celebrity photographer Ellen von Unwerth was also behind these earlier pictures of Katy
Killer curls: Katy Perry is styled as a 1920s Evil Queen in a Snow White-inspired photo shoot for the ghd Scarlet campaign in 2011
All a Twitter: Perry poses in a fringed flapper-style gown as she hangs off a fire escape surrounded by blue birds for a 2011 ghd shoot