Kate"s our pearly white princess: Trend for teeth whitening rockets as women strive to recreate Duchess of Cambridges dazzling smile

Kate's our pearly white princess: Trend for teeth whitening rockets as women strive to recreate her dazzling smileLook achieved with treatment that costs up to 11,000



19:15 GMT, 24 May 2012

Kate's dazzling smile has captured a nation's hearts – and now we all want her pearly whites for ourselves.

The Duchess of Cambridge has triggered a soaring trend for teeth whitening as Britain struggles to shake off its reputation for lacking that Hollywood sparkle.

U.S. beauty experts were intrigued to learn the secret of her charming, natural-looking grin, which is achieved using a pioneering technique that leaves a slight imperfection.

Duchess of Cambridge leaves after her visit to the Treehouse

The Duke and Duchess of Cambridge at a lunch for Sovereign Monarchs

Royal sparklers: Kate's beautiful smile was perfected using 'micro-rotation' – which involves grinding and polishing each tooth or adding porcelain veneers

Sadly, most people will not be able to achieve the full Kate effect. Her French dentist, Didier Fillion, can take from six months to two years to do his work and charges between 4,000 and 11,000.

Dr Fillion is based in London's exclusive Wimpole Street and his speciality is ‘micro-rotation’.

He achieves the effect by ensuring teeth are not absolutely aligned, and look attractive but not artificial.

But micro-rotation can be recreated more quickly by grinding and polishing existing tooth enamel or by adding porcelain veneers.

Dr Fillion's service allows patients to see exactly what their teeth will look like when treatment is over – so any individual tooth can be tweaked to the customer's specification.

Alesha Dixon

Cheryl Cole

Shiny happy people: Alesha Dixon and Cheryl Cole also had popular smiles


Micro-rotation aims to achieve a perfectly imperfect smile by slightly rotating the teeth, breaking up the natural straight line.

This can be done using orthodontics, an illusion of minor rotations, by grinding the teeth or adding veneers.

Asked which celebrity's teeth they would most like to have, an overwhelming number of women plumped for Kate's sweet smile.

More than a third of those questioned in the OnePoll survey for Nokia Lumia 900 said they wanted Kate's royal dental work.

Cheryl Cole's girl-next-door beam was voted next most popular, with Alesha Dixon's sparkling white grin taking third place.

Men chose Tom Cruise's big grin as their favourite, followed by Will Smith's wide smile and the rare flash of white from Simon Cowell.


Will Smith

Cheery chaps: Most men would like to have the teeth of Tom Cruise and Will Smith

Dr Fillion, who attaches invisible braces to the backs of teeth, writes on his website: ‘We have the software… so if you say, “I don’t like this tooth, can you change it”, I can change it.

'I consider every single patient as a unique individual with a past history, with concerns, and also with dreams. It is important for me to understand what the patient wishes to achieve through his orthodontic treatment.

'Thus, I try to create a pleasant environment, a comfortable and welcoming atmosphere in order to start a good relationship and make a total success out of the patient’s orthodontic experience.

'A treatment is fully accomplished only when the patient himself is totally satisfied with the final result : when his smile has become the smile of his dreams.'