Too hot for TV! Kate Upton's ad for streetwear label Zoo York is banned from U.S. television
01:05 GMT, 15 March 2012
She's just been launched into the limelight thanks to her appearance on the highly coveted cover of Sport Illustrated's Swimsuit Issue.
And Kate Upton's notoriety is set to increase now she's been deemed 'too hot for TV' by some U.S. networks.
The 19-year-old model's latest ad, for streetwear label Zoo York, has been banned from MTV and Turner Entertainment’s, Adult Swim Network.
On the run: Kate Upton's bouncing bosom is the main attraction in the ad which has been banned by two U.S. networks
Buxom: The model catches the attention of a crude cockroach in the Zoo York ad
Both channels have cited Kate's 'erect nipple' and the use of profanity as why they've decided to ban the advertisement from the airwaves.
In the ad two cockroaches are talking to each other but they are talking about two different sights.
One is talking about two men skateboarding, while the other thinks they're talking about Kate, who is exercising right in front of them in her Lycra outfit.
Model behaviour: The Sports Illustrated Swimsuit Issue cover girl stretches and shows off her great figure in the video
Unaware: Kate bends over unknowingly as a cockroach ogles her
The rather innocent conversation becomes quite crude when misinterpreted by the cockroach that has spotted Kate.
As she makes her way into the skating area, the cockroach one says: 'Yo, how would you like to grind that thing'
Of course, he's referring to a metal bar that the skateboarders are grinding along, however the camera the focuses on Kate just as cockroach two says: 'I would LOVE to grind that thing!'
Spotted! One of the skaters realises that Kate is right in front of him
Crude: (l-r) Cockroach one and cockroach two wax lyrical in the advert
Later, cockroach one says: 'It doesn't even look like it needs to be waxed.'
To which cockroach two replies: 'Oh, it definitely needs to be waxed.'
As the double-sided conversation continues Kate starts to jog, just as the skaters head towards the cockroaches.
Cockroach one warns the other: 'Look out bro, they're coming this way!'
Here they come: The skaters make their way towards the cockroaches
But, still hypnotised by Kate's bouncing bosom, cockroach two says: 'Yeah they are, come to Daddy!'
And he is subsequently splattered as the lid of the rubbish bin they're perched on closes.
He then launches into an expletive-laden rant which cannot be repeated.
Cover star: Kate graced Sport Illustrated's Swimsuit Issue this year
Miss Upton was signed by Elite Model Management in 2008 and has been attracting a growing number of admirers thanks to the high-profile campaigns for Guess and Victoria's Secret.
Last year, her popularity soared as thousands of fans logged on to watch a video of the curvy stunner dancing at a basketball game in Los Angeles which she had attended with fellow Sports Illustrated model Damaris Lewis.
First published in 1964, the Sports Illustrated Swimsuit Issue was launched as distraction to combat the winter lull in sporting events and news.
Published only once a year, the cover is a huge coup for a model hoping to make it to the big time.