Sales of hockey equipment soar after Kate was pictured playing sport
22:07 GMT, 22 March 2012
It seems the Kate effect isn't only limited to her fashion choices.
After the Duchess of Cambridge was pictured playing hockey last week, sales of the sporting equipment have soared.
New figures released today by online retailer Littlewoods.com show sales of its hockey equipment have shot up in the past week.
The Duchess was photographed hockey-stick in hand following her visit to
the Olympic Park in Stratford to meet the Team GB hopefuls, sparking a
The Duchess, a former schoolgirl hockey captain, was photographed hockey-stick in hand following her visit to the Olympic Park in Stratford to meet the Team GB hopefuls, sparking a sales frenzy as fans of the famous royal flocked to mimic their idol.
Littlewoods.com has seen a surge in hockey equipment sales in the past week, with sales of hockey sticks increasing by a massive 238%, shin guards up 114% and even hockey bags sales up 89%.
In the past week, sales of hockey
sticks increased by 238%, and even
hockey bags sales up 89%
Gary Kibble, Brand Director at Littlewoods.com said: 'Hockey equipment from our sports section has always sold well at Littlewoods– this has of course always been more modest compared to more mainstream sports such as football, tennis and rugby.
'However, we have noticed a huge spike in sales over the past few days since Kate Middleton was pictured visiting the women's hockey team.”