Duchess Kate goes back to high street roots wearing 150 Whistles dress for Diamond Jubilee Concert Opts for 150 Whistles dress from last season for evening celebration
08:50 GMT, 5 June 2012
The Duchess of Cambridge has been decidedly designer in the wardrobe department over recent months, with some of her ensembles costing in excess of 1,000.
But last night Kate, moved from high-end to high street opting for a pretty blue and purple Whistles dress as she attended the Diamond Jubilee Concert.
The 30-year-old looked happy and relaxed as she took her seat in the royal box alongside husband Prince William and cousin-in-law Princess Beatrice.
Royal blue: Kate opted for a pretty silk Whistles dress for the Diamond Jubilee Concert
The 150 silk Bella dress is a last season piece and is now sold out, but the style is still available in different prints.
A spokesperson from the fashion brand took to Twitter writing: 'We can confirm that Kate Middleton is in @thisiswhistles Whoop whoop!'
Kate wowed the crowds during Sunday's Thames pageant in a vibrant Alexander McQueen number which
drew rapturous applause from fashion critics.
dress, which she accessorised with her trusty LK Bennett nude heels and
a Lock & Co hat – has been worn by a number of celebrities since it made its debut on the spring/summer 2011 catwalk back in
February 2010, including Kim Kardashian and Tulisa Contostavlos.
She continued the British theme for last night's festivities but this time opted for a dress by a rather more universal brand.
Family affair: Prince William and Harry were seen beaming while Kate waved her flag with plenty of enthusiasm
The Bella dress from Whistles is last season and currently unavailable
The Duchess has been photographed wearing Whistles on a number of occasions – most notably for one of her official engagement photographs – and has become something of an ambassador for the label.
Since her engagement she also opted to wear several of her outfits on more than one occasion, including a 49 Zara dress first seen the day after the Royal Wedding, and a brocade dress coat which made its debut in 2006.
Last night she matched her patterned blue and purple dress with a McQueen blazer.
Robbie Williams kicked off proceedings at the Queen's Diamond Jubilee concert at Buckingham Palace, singing his hit song Let Me Entertain You to the thousands of fans who managed to secure tickets to the celebrations.
The singer had donned his own military-style jacket in navy with his initials embellished in gold on his cuffs. Following his performance Robbie saluted the Royal box where the family sat beaming.
As one of the most scrutinised women
in the world, Kate has won much applause for her ability to combine
off-the-peg purchases with items by top couturiers.
Beatrice opted for a bold Erdem peacock blue
print dress (left) while Eugenie dressed in a bright red vintage gown
from London boutique D & Me (right
is known to favour high street clothing lines such as Whistles, Reiss
and Topshop. But her prestige was cemented in fashion circles when she
chose Sarah Burton, of McQueen, to design her wedding gown.
to McQueen for the boat parade appeared to have been a sage decision,
winning her yet more style points, while last night's sartorial choice
are likely to give Whistles a helpful sales boost.
Previous public appearances by the duchess have caused a fashion frenzy as women flock to emulate her style. The phenomenon – dubbed the Kate Effect – has seen numerous outfits sell out within minutes.
Princess Eugenie appeared to have taken a style leaf out of the Duchess of Cambridge's book, opting for a bright red dress from London boutique D & Me, teamed with some rather more outlandish Gina shoes – adorned with the Union flag.
It is the second time the young royal has displayed such patriotism over the Jubilee weekend. She appeared at the Epsom Derby on Saturday with Union flags painted on her fingernails.
sister Beatrice went for one of Kate's go-to designers, stepping out in
a peacock blue Erdem dress and Ferragamo blue wedges.
you taken any pictures of the Queen’s Diamond Jubilee celebrations
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Robbie Williams looked dapper in his military-inspired outfit with his initials embellished on his cuffs
Robbie Williams was the first act to take to the stage at the Diamond Jubilee concert at Buckingham Palace