Kate strikes again! 'Duchess Effect' deemed most powerful fashion buzzword of the year (and Pippa's bottom makes the list too)
Kate has topped the list of fashion buzzwords for two year's running – the first person in history to do so
The Duchess of Cambridge has become the first person to top a list of the most powerful fashion 'buzzwords' for two years running.
Last year when the list was issued, Kate Middleton, as the duchess was known then, took the top spot.
And this year, Kate has taken first place on the annual Fashion Buzzword List poll yet again – this time thanks to the popularity of the term 'the Duchess Effect.'The list is compiled using a combination of data collected from an analysis of words mentioned on the Internet, in the blogosphere, and from the top 75,000 print and electronic global media outlets, as well
as from new media sources as they emerge.
It is the first time someone has topped the list two years running. Lady Gaga previously held the number one and number two spots during the 2010 and
2011 seasons respectively. This time around however, Lady Gaga has
dropped off the list completely.
A double victory was scored by the Middleton sisters this year, as it was revealed that the term 'Pippa's Bum' also made the Top 10, coming in at number five in the annual list compiled by Texas-based Global Language Monitor (GLM).
The Duchess Effect is a term that has come to describe anything Kate wears that goes on to sell out globally within hours.
Perhaps the most famous example of the Duchess Effect was the 475 navy blue Issa dress Kate wore when she announced her engagement to Prince William.
The dress sold out immediately, as did budget copies hurriedly put out, including one 16 lookalike by Tesco.
The Duchess Effect: High street success stories
have been put down to Kate's influence, including sales at Reiss,
Whistles and Topshop
Working her magic: Reiss' Nanette dress, left,
and Zara's cornflower blue dress also sold out within hours, the
Nanette was later re-released in the U.S.
High street shops favoured by the Duchess have seen sales soar after Kate has worn their clothes.
this year posted a doubling of profits, a surge in success that many
put down to the fact that Kate has frequently chosen the brand to wear
for high profile events.
Indeed, the demand was so high for the 175 nude Shola dress Kate wore
to meet the Obamas at Buckingham Palace it caused their website to
And the 159
cream silk dress the 29-year-old wore for her official engagement photo
shot by Mario Testino sold at a rate of one per minute.
Payack, fashion director for Global Language Monitor, said: 'The
Duchess Effect appears to extend much further than the economic impact
of Kate's fashion choices.
year the fashion landscape seems to be a brighter, more accessible
place with the styles more colourful, feminine and graceful than we've
observed in many years.
is now being influenced from all points on the globe, with the rise of
the regional fashion centers driving tribal, sustainable and eco-based
buzzwords in this year's list were peplums, braids and pyjamas,
paisley, Gatsby – in the light of the news the famous novel was being
turned into a film – pale colours, tangerine and novelty denim.
animal prints, ankle boots and vintage, particularly Twenties flapper
styles, are also set to be huge this year, according to the study.
TOP 10 FASHION BUZZWORDS OF THE YEAR
Pippa Middleton's bottom proved to be one of the biggest buzzwords of last year
GLM used NarrativeTracker 2.0 for
this analysis. NT2.0 is based on global discourse, providing a
real-time, accurate picture of what the public is saying about any
topic, at any point in time.
NarrativeTracker analyses the
Internet, blogosphere, the top 75,000 print and electronic global media,
as well as new media sources, as they emerge.
1. The Duchess Effect. The positive
economic impact of Kate Middleton's fashion choices, derived from her
new title, 'the Duchess of Cambridge'.
2. Peplum skirts. The style has seen a resurgence on the catwalk and the red carpet.
Braids. Plaits were big news in hair trends last year, with the trend set to continue.
4. Pyjamas. The trend for sleepwear as outerwear has spread from college campuses to the catwalks.
5. Pippa's bum. Since her royal wedding appearance, Pippa's bottom has been on everybody's lips
6. Paisley. Contrary to popular
belief, this pattern was not invented during the Summer of Love – not
even in 17th century Scotland. It has been in and out of style for more
than millennium and a half.
7. Great Gatsby. Thanks to the forthcoming film version of the F.Scott Fitzgerald novel.
8. Pale colours (blues, whites, pinks and lavender).
9. Tangerine, thanks to the trend for colours for nails and accessories.
10. Novelty denim.
11. Luxe hides. Super luxurious animal skins, faux and
12. African prints.
13. Ankle boots.
14. Mixed florals.
15. Colour blocking.
16. Vintage styles of the Twenties.
17. Forties style, tea dresses.
18. Fifties style.
19. Ethical fashion.
20. Sustainable fashion.
Source: Global Language Monitor