Kate Middleton boosts economy by 1bn, but TOWIE makes us spend 1.4bn more

Forget the Kate effect, the ONLY way is Essex: Duchess boosts economy by 1bn, but TOWIE makes us spend 1.4bn more

The Duchess of Cambridge may have boosted sales of fascinators, Jenny Packham dresses and anything from Zara, but she is not the only one who is having an impact on what we spend our money on.

TOWIE stars have had an even bigger effect on the economy – by making items like vajazzles and white stilettos acceptable… and even desirable.

Catherine is credited with having boosted the economy by 1 billion, but The Only Way Is Essex's stars have encouraged us to fork out even more.

Trend-setters: The TOWIE girls - pictured at the BAFTAs - have managed to make items like vajazzles and white stilettos acceptable... and even desirable

Trend-setters: The TOWIE girls – pictured at the BAFTAs – have managed to make items like vajazzles and white stilettos acceptable… and even desirable

Thanks a billion: The Duchess of Cambridge, pictured in a Jenny Packham dress, has helped boost the UK economy too

Thanks a billion: The Duchess of Cambridge, pictured in a Jenny Packham dress, has helped boost the UK economy too

A new study, conducted by The Sun, shows that we have each
spent an average of 100 buying into the look championed on the reality
TV show – which adds up to an impressive total of 1.4billion.

As with Kate, anything the TOWIE stars touch seems to see a rush on the high street to buy similar items.

Sales of vajazzles – the little crystals that you stick on intimate areas – have increased by 400 per cent, according to vajazzle.me.

Other beauty products have also felt the effect – perhaps unsurprisingly as the show's former star, Amy Childs, is a beautician with her own salon.

Sally Hansen, a company that sells fake tan, has reported that their sales are 89 per cent higher, and false eyelashes are now 249 per cent more popular.

Nailene has seen a rise in fake nail purchases
of 567 per cent since TOWIE first hit TV screens in 2010. While manicure
sets and specialist 'big hair' hairdryers have been selling 51 per cent
better at Argos.

For those
of us who need a little more help, the Essex stars have also encouraged
us to turn to plastic surgery – just like Chloe Simms and Lauren
Pope did in TOWIE episodes.

Nearly one in five of
women who get liposuction say that it is because they want a flat
stomach like Lucy Mecklenburgh. And Amy Child's sharp cheekbones have
sparked a 32 per cent boost in facial implants.

We are even changing the way we dress to match the TV stars.

White
stilettos – which used to be a big fashion no-no – are now 33 per cent
more popular at lovehighheels.co.uk and Peacocks has reported a 73 per
cent rise in sales of racy lingerie – which was always going to be a bit of an
easier sell.

Analysts
at Mintel compiled the sales figures after noticing that
TOWIE is 'a very powerful way of marketing to youngsters.' The typical
audience of the show is aged 18 to 24.

In contrast, the Duchess is altering the way slightly older women dress.

Giving companies a boost: Vajazzle.me and Nailene have both seen huge rises in sales since TOWIE first hit TV screens in 2010

Giving companies a boost: Vajazzle.me and Nailene have both seen huge rises in sales since TOWIE first hit TV screens in 2010

Giving companies a boost: Vajazzle.me and Nailene have both seen huge rises in sales since TOWIE first hit TV screens in 2010

The real deal: The reality TV fan has boosted sales of fake tan by 89 per cent and fake eyelashes by 259 per cent

The real deal: The reality TV fan has boosted sales of fake tan by 89 per cent and fake eyelashes by 259 per cent

The real deal: The reality TV fan has boosted sales of fake tan by 89 per cent and fake eyelashes by 259 per cent

Alexandra
Richmond from Mintel said: 'Women in the UK aged 25-34 and are most
likely to want to recreate the style of the Duchess of Cambridge.

Noting that the Duchess often splashes out on pricier dresses from Reiss, and expensive hair treatments, Richmond said that royal followers 'could easily spend 250 a year buying into a couple of pieces that she
owns. This would see Kate's influence generate spend in the region of
1bn.

'In a way, it
enables us to buy into a little bit of her fairytale lifestyle –
particularly during these austere times when a little escapism goes a
long way.'

Making the undesirable, desirable: The TOWIE girls have even encouraged people to snap up white heels - and to buy more sexy underwear

Making the undesirable, desirable: The TOWIE girls have even encouraged people to snap up white heels - and to buy more sexy underwear

Making the undesirable, desirable: The TOWIE
girls have even encouraged people to snap up white heels – and to buy
more sexy underwear

ESSEX SELLS: How TOWIE boosted the economy by 1.4billion

Starting a craze: This Essex-inspired vajazzle design shows just how much influence TOWIE has on sales

Starting a craze: This Essex-inspired vajazzle design shows just how much influence TOWIE has on sales

VAJAZZLES

Vajazzleme.me reported a boost in sales of 400 per cent

FAKE TAN

Sally Hansen's fake tan sales have increased by 89 per cent

FAKE EYELASHES

The eyewear essential – also seen on Desperate Scousewives has seen sales rise by 249 per cent since TOWIE started in 2010

FALSE NAILS

Nailene has seen a boost of 567 per cent since the reality TV show's cast started using them

HAIRDRYERS

'Big hair' hair dryers have been snapped up by 51 per cent more people at Argos

WHITE STILETTOS

Essex girls are making these acceptable footwear again. Lovehighheels.co.uk has seen a 33 per cent increase

SEXY LINGERIE

Sales of sexy underwear at Peacocks have risen by 73 per cent