Karren Brady is already Britain's best known businesswoman… Now the Apprentice star has designs on your working wardrobe
14:44 GMT, 1 October 2012
Working girl: West Ham boss and Apprentice star Karren Brady has designed a range for BHS
She's triumphed in the boardroom and now West Ham boss and Apprentice star Karren Brady looks set to streak ahead in the fashion stakes too.
This month sees the launch of her first ever foray into fashion in the shape of a capsule collection for high street retailer BHS.
The collection, which consists of just four 38 limited edition dresses and was a collaboration between Brady and the BHS design team, will help to raise money for the Wellbeing of Women charity, for whom Brady is an ambassador.
their clean silhouettes, modest hemlines and simple hues, the dresses
are designed with the office in mind and she hopes that they'll become
the cornerstone of working wardrobes across the UK.
Brady said: 'They are meant for someone who looks
like they mean business.
'I wanted the clothes to give the wearer an
impact in their work environment. Your clothes at work can give you
have chosen these dresses in the hope that it gives the women wearing
them that bit of extra confidence; I wanted to make sure that you look
and feel good enough to take on anyone in the boardroom!'
Each of the dresses is intended to be a multi-tasker perfect for an interview, a big meeting or simply a busy day in the office.
But overhauling the wardrobes of the
UK's working women wasn't the only reason Brady got involved: BHS have
pledged to donate 10,000 from sales of the dresses to Wellbeing of
Women – a charity close to Brady's heart.
The Karren Brady Loves collection for BHS is the businesswoman's first foray in to the fashion industry
motivation was to raise money for my charity, Wellbeing of Women,' says
Brady. 'I love the idea of fashion for strong women, helping other
team have all the experience. I explained what shapes, colours and
styles I liked and brought some of my favourite boardroom clothes to the
design meetings to give them an idea of what sort of thing I wanted to
put my name to.'
The four-piece capsule collection is designed to impress at the office while still being on trend
Each of the Karren Brady Loves dresses for BHS is priced at a purse-friendly 38
WINNING WARDROBE: HOW TO USE YOUR CLOTHES TO GET AHEAD AT WORK
Karren Brady explains how to make the most of your working wardrobe …
Karren Brady means business
Dresses are always feminine and with the right fit, can be sophisticated and powerfulA dress is easier to get right than separates
Don’t wear all black: it's too formal and can age youPatterns are hard to wear but colour blocking and monochrome work wellBe appropriate to the workplace. Understand the relationship you have with your business and dress accordingly
Clever colour-blocking has been used to slim hips and waist on this smart A-line dress
THE FEMAIL FASHION VERDICT by Toni Jones, Deputy Femail Editor MailOnline
An easy to wear work wardrobe that is also stylish is the holy grail for professional women. BHS is probably not the first place that I would normally look for office chic but these dresses tick all the boxes at a brilliant purse-friendly price.
The longer hemlines and capped or bracelet-length sleeves keep the look smart rather than sexy, while the pelmet detail and clever colour-blocking on the designs adds a fashionable touch that is lacking in lots of high street 'workwear' collections.
The navy boat-necked dress is my favourite piece as it is perfect for the office or an after work event worn with the right accessories and the shape means that it is great for curves.
Karen Brady Loves is exclusive to BHS and available nationwide and online at bhs.co.uk