Kardashian"s Khroma beauty line threatened with legal action for using similar sounding name to existing company

Kardashian's Khroma beauty line threatened with legal action for using similar sounding name to existing company

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UPDATED:

23:17 GMT, 29 October 2012

A little-known beauty brand is allegedly threatening to sue the Kardashians for using a similar sounding name to christen their forthcoming cosmetics collection.

Beverley Hills-based Chroma Makeup Studio says that news of the trio's Khroma range has caused 'widespread confusion' among its clients, and has been 'damaging' to business.

According to TMZ, Michael Rey, the company's co-founder, has hired a legal team and will pursue action if the reality stars fail to change their moniker.

Name game: Little-known beauty brand Chroma Makeup Studio is threatening to sue the Kardashians over the name of their forthcoming cosmetics line

Name game: Little-known beauty brand Chroma Makeup Studio is threatening to sue the Kardashians over the name of their forthcoming cosmetics line

A statement on the company website
reads: 'We believe that the Kardashians’ actions are damaging our business.

'Chroma Makeup Studio, which has a long-standing reputation for
high quality colour line cosmetics and services, is NOT endorsing low
budget cosmetic products that will be sold in mass retail outlets.'

Kim, Kourtney, and Khloe Kardashian, announced their forthcoming
range, Khroma Beauty, in June – an 'affordable' line featuring false
eyelashes, a 'suite' of mascaras and 'Kardazzle Compacts'.

An excited Kim took to her blog KimKardashian.celebuzz.com to announce the news: 'These are the brand new promo shots for our makeup line, Khroma Beauty! I can’t wait to share all of our amazing new products with you guys.'

Damaging to business: Chroma Makeup Studio says that news of the Kardashian's Chroma Beauty line has caused 'widespread confusion' among its clients

Damaging to business: Chroma Makeup Studio says that news of the Kardashian's Chroma Beauty line has caused 'widespread confusion' among its clients

She continued: 'We’ve always wanted to release our own
cosmetics line, so this is a dream come true.

'Our Lash Dash luxury lash
collection will debut this holiday season, with more products coming in
the new year.'

The December release, which will be exclusive to Ulta stores across the U.S., is being touted as a 'special holiday assortment'.

A further launch, including even more products, will follow in January-February 2013.

Holiday looks: The second round of products, released January 2013, will include a 'Kurve Compact' finishing powder, a pre-foundation treatment mask titled the Million Dollar Mask and an illuminator

Holiday looks: The second round of products will be released January 2013

The
second round of products will include a 'Kurve Compact' finishing
powder, a pre-foundation treatment mask titled the Million Dollar Mask
and an illuminator.

Kim has become known for her flawless,
glowing, and dewy looking skin; often using heavy layers of products to
achieve an enviable 'no-make-up' look.

She expressed her delight over the new venture in June, writing: 'I've been waiting
forever to be able to tell you guys and finally I can… my sisters and I
are launching our own make-up line!!'

The sisters said in a press release:
'We're so excited. There's a glam girl in all of us and it's a dream
come true to have our own makeup line and to share it with women around
the world.'

Robin Coe-Hutshing, creative director of Khrome Beauty, said the line should prove affordable to fans.

'Kourtney,
Kim and Khloe wanted to share their access to luxury formulas with
their fans and our goal was to provide a prestige product range at very
accessible prices,' she said.

Kim
added that she and her sisters have loved make-up from very early ages,
and even Kylie Jenner, their half sister, tweeted this morning about
being a huge Cover FX fan.

'Growing up we would play with my mom's make-up and from a young age I always wanted to be a make-up artist!,' Kim wrote.

'Of
course now make-up plays such a a huge role in all of our lives,
whether we're on camera, at a shoot glammed up or just keeping it
natural day to day and it's a dream come true to be able to create our
own line of products to share with you guys' she continued. 'We can't
wait!!!! xo'

Behind the scenes: The sisters said in a press release, 'We're so excited. It's a dream come true to have our own makeup line and to share it with women around the world'

Behind the scenes: The sisters said in a press release, 'We're so excited. It's a dream come true to have our own makeup line and to share it with women around the world'

Clean lines: Kim said that she and her sisters have loved make-up from very early ages, 'Growing up we would play with my mom's make-up, I always wanted to be a make-up artist!'

Clean lines: Kim said that she and her sisters have loved make-up from very early ages, 'Growing up we would play with my mom's make-up, I always wanted to be a make-up artist!'