You better beliebe it! Justin Bieber's perfume sells one every MINUTE
18:01 GMT, 10 August 2012
It seems the world has well and truly got Bieber fever.
Teenage girls nationwide are so desperate to get a piece of the Bieber that his latest perfume, Girlfriend, is selling one every minute.
Following an exclusive launch, The Perfume Shop recorded that it sold one bottle of Girlfriend every minute in the opening week, making it one of the business’ bestselling celebrity scents.
Teen heartthrob Justin Bieber has got the nation going perfume crazy with record-breaking sales
On top of the in-store success, the store saw a dramatic increase in online traffic with the launch producing an increase in sales of 132% compared to this time last year.
Die hard Beliebers camped outside The Perfume Shop stores nationwide and swarmed high streets across the country as they eagerly awaited the launch of the teen idols fab new fragrance.
The Perfume Shop’s Facebook page has been overrun with ‘likes’ and comments and 75% of the business’ Twitter feed was dominated by Justin Bieber posts during the launch weekend, including a tweet to all UK fans from the heartthrob himself directing them to UK stores.
Justin Bieber's perfume Girlfriend sold one every single minute in it's first week
Michelle D’Vaz, National Advertising and PR Manager at The Perfume Shop said: 'With the remarkable success of JB’s debut scent Someday, we are thrilled to say all records have been broken with the launch of Girlfriend.
'The online traffic has been remarkable and with one bottle being sold every minute it is safe to say Bieber fever is still a phenomenon!'