Justin Bieber gets a sporting chance at fashion modelling as he signs two-year deal with Adidas
19:31 GMT, 16 October 2012
Teen superstar Justin Bieber has teamed up with Adidas to be its new global style icon.
The two-year partnership with the German sportswear company's younger NEO Label was announced this morning.
The 18-year-old pop star, who cites James Dean as his fashion idol, says the collaboration is a 'perfect fit' because 'we both believe in living life to the fullest, being young, free and making our own style.'
Casual cool: Justin Bieber has teamed up with Adidas NEO Label as their new global style icon, in a two year partnership
The Canadian singer will front the company's ad campaigns and fans will be able to shop for his personally selected favorite looks.
He describes his offstage style as simple, saying he chooses 'clothes that look good' while onstage it's all about 'comfort, great color and fit.'
The announcement comes days after the singer released a new anti-cyber bullying video which sees him sympathizing with a bullied teenager.
The video sees the star chat to 14-year-old Long
Island High School student about her experiences
with bullying, briefly discussing his own suffering at the hands of
Teaming up: The 18-year-old pop star says the collaboration is a 'perfect fit' because 'we both believe in living life to the fullest, being young, free and making our own style'
Brand ambassador: The Canadian singer will front the company's ad campaigns and fans will be able to shop for his personally selected favorite looks
'Kids are mean, and they don't realise how hurtful what it is they're saying,' he tells Dinah, the Long Island girl in the video.
are powerful. Sometimes you'd rather be physically beaten up than
emotional damaged. I was picked on. It's a tough feeling but you can get
Currently he is touring the U.S. on his Believe tour, which moves on to Europe early next year.