Whiff of desperation! Justin Bieber's perfume sells out in three hours after star claims he finds smell 'irresistible'Sales soar 500 per cent as Beliebers flock to buy fragrance
16:06 GMT, 3 May 2012
When Justin Bieber arrived in the UK last week to promote new album Believe he was met with hoards of screaming girls who whipped themselves up into a frenzy as they waited outside his Kensington High Street hotel just to get a glimpse.
Indeed, fans of the the teenage heartthrob were so desperate to attract their beloved star that within three hours of him arriving in London his new fragrance for women, called Someday, had completely sold out.
The spike in sales came as the fragrance, described as 'playful, fresh yet flirty and anything but ordinary' was said to have been deemed 'irresistible' by the star himself.
Die-hard fans: Justin Bieber's fragrance sold out three hours after the Canadian popstar touched down in the UK
Scent sales sky high: The Fragrance Shop saw a record breaking rise in sales of the fragrance, which saw volume of sales soar by a massive 500 per cent
The Fragrance Shop, who rushed to
restock the scent, said that in the days surrounding the star's visit to
the UK, they saw a record breaking rise in sales of a massive 500 per
Spokesperson for the brand Daniel Thompson said: 'Someday has been in our top 10 best selling celebrity fragrances for some weeks but we never envisaged the effect that Justin Bieber arriving in the UK would have on sales.
He believes the boom in business is due to Justin Bieber's loyal fanbase – known as Beliebers – wanting to attract the Canadian popstar's attention.
Thompson continues: 'Our stores up and
down the country have reported packs of Beliebers snapping up the
fragrances in a bid to get noticed and have their bottles signed by the
According to reviews, the fragrance starts off with notes of mandarin, pear and wild berries, continues with fresh notes of jasmine
and creamy florals and ends with warm hints of vanilla and soft musk.
A spokesperson for The Fragrance Shop said: 'Beliebers were snapping up
the fragrances in a bid to get noticed and have their bottles signed by