Just like Kate Middleton: Garrard give shoppers a chance to be a princess for a day with virtual 100,000 tiara
Just like Kate: Garrard give shoppers a chance to be a princess for a day with virtual 100,000 tiara
5:04 PM on 10th May 2011
Last week, as Kate Middleton wore a couture dress and Crown jewels to marry her prince, women the world over swooned.
Radiant in the Cartier Halo tiara she borrowed from the Queen, Kate must have provoked many women to wonder what they would look like in similar royal jewels.
This week, thanks to a new installation in the shop window of luxury jeweller Garrard, they can find out.
The luxury Bond St jeweller has created a “magical” mirror, where passers-by can stand in front of the glass and see themselves appear wearing a stunning 100,000 tiara.
Princess for a moment: Garrard unveils the first ever virtual tiara that moves as you do – as you tilt your head, light reflects realistically off each jewel
Using augmented reality, the diamond and spinnel virtual tiara sits on the visitor”s head and the slightest movement or tilt sees light bouncing realistically off the facets of each jewel.
Garrard”s creative director Stephen Webster collaboratedwith students from the Royal College of Art along with augmented reality company Holition to create the expressive window display, which will be in place for just one week.
According to Garrard, Webster wanted to create “an air of pomp and circumstance” to celebrate the 275th anniversary of the company.
Royal appointment: One-time Crown jeweller teamed up with augmented reality firm to create the futuristic display
The tiara featured is one of the only “ready-to-wear” tiaras available to buy off the shelf at the store.
The timing of the installation couldn”t be more perfect. Coming in the wake of the Royal wedding, it is a reminder that the Garrard, founded in 1735 and always enjoying royal patronage, was the official Crown Jeweller for over 160 years.
In 2007, Garrard parted ways with the Royals and G.Collins & Sons were given the Royal appointment.
For all its history and heritage, the company referred to as the oldest jeweller in the world has managed to stay remarkably current, partly thanks to the creative directors it chooses.
Celebrated hipster designer Stephen Webster – famed for his jewelled skulls and rock and roll style – was appointed in 2008, following on from Jade Jagger, who had worked with the brand since 2002.
The cutting-edge idea from the historical firm is one that no doubt opens up myriad opportunities for the fashion industry.
The real thing: Many women must have wondered what it would be like to wear a tiara, just as the Duchess of Cambridge did on her wedding day