The Choo is on the other foot! John Galliano boss Pierre Denis poached by shoe brand Jimmy Choo and announced as CEO



13:49 GMT, 24 July 2012

It has been a dramatic year for designer shoe brand Jimmy Choo.

Just five months after the company was sold to Swiss company Labelux for 525.5million, both its co-founder Tamara Mellon and its CEO Joshua Schulman decided to jump ship in November 2011.

And now the fashion house – a favourite with celebrities including the Duchess of Cambridge – has named their new CEO as French industry bigwig Pierre Denis, who has been poached from the top job at John Galliano SA.

Top job: Perre Denis, pictured with friend, has been appointed the new CEO of luxury shoe brand Jimmy Choo

Choosing Choos: The Duchess of Cambridge arrives at an Olympic gala dinner at the Royal Albert Hall in May wearing a pair of silver Jimmy Choo heels

Top dog: Pierre Denis, pictured left with friend, is the new CEO of Jimmy Choo, the luxury shoe brand favoured by celebrities including the Duchess of Cambridge, right

What's in a Choo: Jimmy Choo's silver strappy Vamp heels (460), as worn by the Duchess of Cambridge

What's in a Choo: Jimmy Choo's silver strappy Vamp heels (460), as worn by the Duchess of Cambridge

Denis was previously MD for Christian Dior Couture in Asia, Europe, the Middle East and India, prior to which he held positions at LVMH's cosmetics divison.

In a statement about the appointment, Labelux's CEO Reinhard Mieck said: 'We are delighted to welcome an executive of Pierre's caliber to the
Labelux family.

'With his unrivalled experience of the
international luxury sector and keen understanding of our business,
Pierre is without question the right person to drive forward the Jimmy
Choo business and exploit the enormous growth potential of what is an
exceptional brand.'

The company recently revealed pre-tax profits of
26.9 million for the year to December 31, a 19.2 per cent increase on
the previous year, with turnover also up 34 per cent to 166.8

While Choo's former boss Schulman is now CEO of New York department store Bergdorf Goodman, Mellon – who was replaced by designer double act
Sandra Choi and Simon Holloway – is rumoured to be planning the launch
of a new lifestyle brand.

The 45-year-old designer and mother of one, who founded Jimmy Choo sold her stake in thwe company to Labelux for 85 million.

She is now aiming to launch her eponymous line of shoes next year.

Sources close to the New York-based designer say plans for her first collection are at an advanced stage and that Tamara has been busy drawing elegant pairs of statuesque stilettos.

'The idea is that the line will simply be called Tamara Mellon and she’s working on designs at the moment,' says a source.

'She has the concept all worked out and the idea is that she will be opening stand-alone shops. She’s really at a very advanced stage with the project.'

Founding force: Tamara Mellon, co-founder and president of Jimmy Choo, sold her company in May 2011 and stepped down five months later

Goodbye Galliano: Pierre Denis has left his job with designer John Galliano, pictured, to become CEO of Jimmy Choo

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