The trend isn't catching on! Joey Essex is STILL trying to make the ankle watch look happen
14:44 GMT, 29 September 2012
Many have tried to emulate Joey Essex’s ‘reem’ catchphrases, eighties-inspired fashion sense and Essex wide-boy charm.
But it’s fair to say that his latest trend is STILL going nowhere fast.
The 22-year-old star of The Only Way Is Essex was spotted on his way to Aura nightclub in London on Friday night, still trying to make the ankle watch catch on.
Time to party: Joey Essex and James 'Diags' Bennewith attended the Zoo party at Aura on Friday night
Ankle watch: Joey's trend of wearing a wrist watch on his ankle doesn't appear to be catching on
Joey was out and about in London with his TOWIE co-star James ‘Diags’ Bennewith ahead of the show’s return to television on Sunday night.
Joey wore a super-tight black T-shirt with skinny denim jeans which were cut just above his ankle, to show off his black watch.
His cast mate Diags sported a simple white T-shirt and slim jeans while carrying a red jacket to the club.
Ahead of their club appearance, Joey tweeted: ‘Won't be long @AuraMayfair ! Almost there 😉 #ZOOPARTY’
Viewers saw Joey debut his latest trend during the last series of the popular Essex-based reality show, but thankfully the bizarre fashion statement hasn’t caught on.
The reality TV star appeared on ITV2 show Celebrity Juice on Thursday where presenter Holly Willoughby spotted his unique fashion accessory.
Essex boys: TOWIE returns this Sunday on ITV2 at 10pm
Doll: Joey has said in the past that he bases his style on a Ken doll
As Joey showed off his ankle watch, Holly remarked: ‘I didn’t know if it was a watch or a tag!’
He was also quizzed by host Keith Lemon on how many sides a square has.
Joey replied: ‘I know this one trust me. Right, one, two, three, four, five… six’
Trend: Joey has tweeted these pictures of him wearing the ankle watch in the past
On Thursday it appeared that Joey had firmly buried the hatchet with cast mates Lucy Mecklenburgh and Mario Falcone after he and girlfriend Sam Faiers appeared together at the ITV studios.
Towards the end of the last series of the show the feuding couples appeared to make up with each other after both couples accused the other of cheating.
Fans of the ITV2 reality show will have to tune in on Sunday at 10pm to catch up with Brentwood-based bunch of misfits to see what happens next.
Watch or criminal tag Joey Essex showed off his ankle watch to Keith Lemon on Thursday night's Celebrity Juice as Holly Willoughby chuckled in the background
On trend Joey gave the crowd a good laugh with his eccentric style choice