Jessie J is almost unrecognisable as she ditches the make-up and embraces girl-next-door look

Who's that girl Jessie J is almost unrecognisable as she ditches the make-up and embraces girl-next-door look

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UPDATED:

14:59 GMT, 30 October 2012

She's known for her bright make-up, garish outfits and sharp haircut.

But Jessie J could have been anyone as she stepped out in plain clothes and minimal make-up in Los Angeles on Saturday.

The Essex-born star was a far cry from the image that made her famous as she blended in with the crowd on a shopping trip with a friend.

Wearing a high-waisted grey skirt, paired with a white T-shirt, the star looked like any other 24-year-old as she wandered around LA before heading to the recording studio.

Blending in: Jessie J embraces her new, toned-down image as she blends in with the crowd in LA

Blending in: Jessie J embraces her new, toned-down image as she blends in with the crowd in LA

The star added an olive green biker jacket to the look and instead of her trademark skyskraper heels, the singer simply wore a pair of white Converse trainers.

Her well known hairstyle was cut short, but instead of sharp and harsh, the singer's fringe was swept across her face, giving it a feminine look.

Known for her over-the-top make-up, the Price Tag hitmaker kept it simple for her trip out and went fresh-faced.

Dressed down: Jessie looks like any other 24-year-old as she steps out with minimal make-up

Dressed down: Jessie looks like any other 24-year-old as she steps out with minimal make-up

Stocking up: Jessie heads out to get some shopping with her friend before heading back to the studio where she's in the process of recording new material

Stocking up: Jessie heads out to get some shopping with her friend before heading back to the studio where she's in the process of recording new material

Small hints of her old image remained as she sported a pair of large hoop earrings and neon nail polish.

Jessie has recently admitted to softening her image after sacking her original stylist and opting for a more grown-up look.

Speaking to Elle Magazine last month, the singer said:

'That really scary, spiky, cartoony kind of thing, that was me two or three years ago. Now, I'm definitely more embracing of myself as a woman and my sexuality and just being a bit more feminine,' she said.

Change of image: Jessie has recently admitted to sacking her stylist after deciding that she needed a change of style direction

Change of image: Jessie has recently admitted to sacking her stylist after deciding that she needed a change of style direction

Change of image: Jessie has recently admitted to sacking her stylist after deciding that she needed a change of style direction

'I've always wanted to look like
this, but it didn't grab people's attention. And in the beginning you've
always got to do something that's going to make people go, “Who's
that,' she added.

Although
Jessie is always tight-lipped about her relationships, she felt the
need to take to Twitter earlier in the month to deny engagement rumours:

'Apparently I'm engaged. Would love to meet this person I'm supposedly marrying… #rollseyes,' she wrote.

Doing
nothing to quash the rumours, the star wore a gold ring on her
engagement finger, perhaps happy to stir up a bit of controversy.

Normal girl: The Price Tag singer is cultivating a more feminine and grown-up image

Normal girl: The Price Tag singer is cultivating a more feminine and grown-up image